Argus Levels Playing Field with Affordable 2.1 Megapixel Camera; New Argus DC-3550 Boasts High-End Features at an Affordable Cost.Business Editors ELK GROVE VILLAGE Elk Grove Village, village (1990 pop. 33,429), Cook and Du Page counties, NE Ill., a suburb of Chicago; inc. 1956. With a population of c.100 at the time of its establishment on open farmland, the village has grown dramatically and steadily, largely because of its , Ill.--(BUSINESS WIRE)--Oct. 28, 2002 The days of having to spend hundreds of dollars on a multi-megapixel camera are gone with the release of the Argus DC-3550. This latest development from Argus, a leading provider of quality digital, 35mm and Advanced Photo System (APS) cameras, has leveled the playing field, making high-quality digital cameras affordable for most consumers. The DC-3550 has all the features you would expect from a high-end 2.1 megapixel digital camera including a built-in auto flash, eight megabytes of internal memory, a compact flash memory slot, a 3X optical zoom Changing the focal length of a camera by adjusting the physical zoom lens. All zoom lenses in film cameras and digital single lens reflex (DSLR) cameras are optical zoom. Digital point-and-shoot cameras as well as consumer and prosumer video camcorders have optical zoom, but they also auto focus lens, a 2X digital zoom Simulating a longer focal length in a digital camera via software. The digital zoom is accomplished via image enhancement software within the camera itself rather than the inherent mechanics of the physical zoom lens. For more details, see optical zoom. lens a 1.8-inch color LCD screen, a CCD CCD in full charge-coupled device Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device. 2.7 sensor, and a one-year warranty - all for less than 249.99 In addition, the camera's 1:1 optical viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. , auto exposure and AVI (Audio Video Interleaved) A Windows multimedia video format from Microsoft. It interleaves standard waveform audio and digital video frames (bitmaps) to provide reduced animation at 15 fps at 160x120x8 resolution. Audio is 11,025Hz, 8-bit samples. exposure capabilities enhance its performance and make it easy to use. "Digital photography has finally reached the point to where it can provide high-quality photos that are computer friendly at an affordable price," said Bill Pearson, President of Argus Camera. "Now everyone can produce great looking pictures for their photo albums in addition to sending snapshots to friends and family via the Internet." Affordable at a suggested retail price of $249.99 the DC-3550 is available in November 2002 at most major retailers in the U.S. Argus Camera is based in Elk Grove Village, Ill., in suburban Chicago. Founded in 1936, the company introduced the first low-cost 35mm camera to the world and has been named the "Great American Camera Company" by the Smithsonian Institute. Today, the company offers a wide range of photographic products and supplies, including 35mm cameras, APS cameras, single use type cameras, power zoom cameras, digital cameras and other imaging products and accessories. Argus cameras are sold in such retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → as Kmart, Ritz Camera, Office Max, Ames, Meijer, Fred Meyer, ShopKo, Camera World, Bartell Drug, and on the Internet at www.800.com. For more information on Argus and its full line of products, call 1.847.228.5300; write 1100 Howard Street, Elk Grove Village, IL 60007; email to argus@arguscamera.com; or visit the company's Web site at www.arguscamera.com |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion