Argus Associates announces a Content Driven Advertising service for the Internet.ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--April 5, 1995--Many of the hundreds of companies that have joined the gold rush to establish a presence on the Internet have found themselves on the less desirable backroads of the information superhighway. Their electronic storefronts are open for business, but not many people are stopping by. The first florist on the Internet may have done well, but the second, third and fourth are not seeing expected results. Argus Associates, an Internet marketing See Internet advertising. and publishing firm in Ann Arbor, has created ``Content Driven Advertising'' to address this problem. Peter Morville Peter Morville is author of Ambient Findability (ISBN 0-596-00765-5, AKA "the Lemur Book"), co-author of Information Architecture for the World Wide Web (ISBN 978-0596527341, AKA "the Polar Bear Book"), and principal of Semantic Studios. , vice president of Argus, explains, ``Our Content Driven Advertising approach is revolutionary. It allows a company to announce its presence to Internet communities in a non-intrusive yet effective manner by taking advantage of the hunger for organization, evaluation, and presentation of existing information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. on the Internet.'' Argus' highly trained ``digital librarians'' create and market an audience-specific guide to Internet resources which significantly increases the number of qualified leads visiting a company's Internet site. By prominently sponsoring this free service, a company can gain greater exposure and engender en·gen·der v. en·gen·dered, en·gen·der·ing, en·gen·ders v.tr. 1. To bring into existence; give rise to: "Every cloud engenders not a storm" good will among both potential and existing clients. Through this approach, Argus can help a small business establish a global marketing presence via the Internet in a way that is just not cost effective using other advertising avenues. Argus is the industry leader in resource discovery and organization and has a proven track record in creating popular Internet resources. President Louis Rosenfeld, co-founder of Argus, created and administers the Clearinghouse for Subject-Oriented Internet Resource Guides, a globally recognized Internet resource with over 150,000 uses per month. Guides in the Clearinghouse cover a wide range of topics, such as chemistry, neuroscience neu·ro·sci·ence n. Any of the sciences, such as neuroanatomy and neurobiology, that deal with the nervous system. neuroscience the embryology, anatomy, physiology, biochemistry and pharmacology of the nervous system. , employment opportunities, and film and video. Argus has just finished development of a ``Guide to Nanotechnology Related Resources on the Internet'' for Nanothinc, a high-tech publishing company in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] . The guide will be used to attract users to Nanothinc's World Wide Web site which is currently under construction and will become the focal communications-center for all interests related to nanotechnology. ``Developing a World Wide Web electronic storefront is a good start,'' continues Morville, ``but to really establish a high visibility presence on the Internet, you've got to find a way to attract potential customers to your site.'' Argus' Content Driven Advertising Service can create that attraction. Argus can be reached at 313/913-0010 or via the World Wide Web at http://argus-inc.com/ or by E-mail at info(at)argus-inc.com NOTE: The E-mail address See Internet address. e-mail address - electronic mail address above should be spelled with an at/each symbol instead of (at). The (at) was used for transmission purposes only. CONTACT: Argus Associates, Inc., Ann Arbor Lou Rosenfeld Louis Rosenfeld is a co-author of Information Architecture for the World Wide Web (ISBN 1-56592-282-4, AKA "the Polar Bear Book") and principal of Louis Rosenfeld LLC, an information architecture consultancy. or Peter Morville, 313/913-0010 |
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