Argentine Publisher Editorial Atlantida Launches First of Six BroadVision-Powered Portals.Business Editors/High-Tech Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--August 2, 2001 Argentina's Leading Magazine Publisher Uses BroadVision to Streamline Content Management and Deliver a Personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Online Experience BroadVision, Inc. (Nasdaq:BVSN BVSN Broadvision, Inc. (stock abbreviation, AMEX) ), the leading provider of enterprise self-service applications A software application that allows a user to obtain information or complete a business transaction on the computer that has traditionally required the help of a human representative. Voice response systems and Web sites are widely used for self-service applications. See kiosk. , today announced that Editorial Atlantida S.A., Argentina's leading magazine publisher, has launched "Gente Online," the first of six new portals for each of its market-leading publications, powered by BroadVision(R) applications. Atlantida's Interactive Media Division is using BroadVision InfoExchange Portal(TM) and BroadVision One-To-One(R) Publishing(TM) to create online presences for its magazines and promote personal relationships with its customers. The first of these portals is for Gente magazine, a publication that covers entertainment news, popular culture and celebrity gossip. Atlantida uses BroadVision applications to deliver a highly personalized experience that responds to each customer's individual needs. Using BroadVision One-To-One Enterprise and BroadVision InfoExchange Portal(TM), Atlantida is creating a new breed of community portal in Argentina, providing users with personalized access to relevant content. Site visitors are able to customize the Gente Online portal to more easily access content that caters to their specific interests. Using BroadVision One-To-One Publishing, Atlantida's Interactive Media Division has streamlined its internal content development process and improved overall efficiency. "We selected BroadVision because of its proven track record in one-to-one marketing applications and because the company provides the most powerful applications for content management and personalized portals," said Pablo Diaz Alberdi, managing director of Atlantida's Interactive Media Division. "To be successful in our online business, we need to identify each user's interests and deliver to them a personalized portal that satisfies their individual needs. BroadVision helps us to do exactly that." "BroadVision's application suite is helping Editorial Atlantida better understand and serve their more than 200,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. by offering them personalized content and a unique experience," said B.G. Willison, managing director of BroadVision's operations in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . "We are confident that BroadVision's market leading applications will be key in helping Editorial Atlantida increase customer loyalty and differentiate itself from its competitors." About Editorial Atlantida Editorial Atlantida S.A. is Argentina's leading magazine publisher. For the past 80 years the company has been present in the Argentine publishing market delivering various journals and publications to the community. The main shareholders of the company include the Vigil family and the investment groups Hicks Hicks , Edward 1780-1849. American painter of primitive works, notably The Peaceable Kingdom, of which nearly 100 versions exist. , Muse, Tate & Furst and Credit Suisse First Boston Credit Suisse First Boston was originally the trading name of the Financière Crédit Suisse-First Boston, a London-based 50-50 investment banking joint venture formed in 1978 between the First Boston Corporation and Credit Suisse. . About BroadVision BroadVision's (Nasdaq:BVSN)(Neuer Markt:BDN BDN Borland Developer Network BDN Bangor Daily News (Maine, USA) BDN Business Development Network BDN Bell Data Network BDN Bulk Data Network BDN Busy Doing Nothing (band) BDN Buffered Delta Network ) enterprise self-service applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision to power their enterprise self-service initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way. For more information about BroadVision, Inc., call 650/261-5100, email info@broadvision.com or visit www.broadvision.com. Note to Editors: BroadVision, BroadVision One-To-One, BroadVision InfoExchange Portal and BroadVision One-To-One Publishing are registered trademarks of BroadVision, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. |
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