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Arepa.com Introduces PlayNow, the Broadband Industry's Premier Content Delivery System.


CHICAGO--(BUSINESS WIRE)--June 14, 1999--

Arepa.com, Inc., an innovative provider of broadband content on demand, today introduced PlayNow(TM), the industry's premier broadband content platform. Designed as the scaleable engine behind Arepa.com's new broadband family entertainment and education channel, also previewed at NCTA's Cable '99 today, PlayNow has been tested successfully by thousands of broadband users in live market trials. With PlayNow, the user experiences software with the click of a mouse, without the need to wait for a download to their hard disk. PlayNow was built using open Internet standards See Internet Engineering Task Force.  and is widely supported by key broadband industry players such as @Home Network, MediaOne, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
, Inc., Motorola, Inc., and Inktomi Corp. PlayNow is the premier broadband content delivery system immediately available for deployment today.

Built to Optimize and Control Bandwidth Usage

Included in the PlayNow platform is the industry's first Dynamic Bandwidth Management Controlling the traffic flow in a network. See bandwidth manager.  (DBM (DeciBels below 1 Milliwatt) A measurement of power loss in decibels using 1 milliwatt as the reference point. A signal received at 1 milliwatt yields 0 dBm. A signal at .1 milliwatt is a loss of 10 dBm. See deciBel and dBA. ) system for broadband content. Superior to the bandwidth management architectures currently in use, the PlayNow DBM is capable of optimizing bandwidth usage to each individual user, allocating the necessary bandwidth per title to create an unmatched consumer experience. This is specifically relevant in shared cable-modem environments where bandwidth is bursty Refers to data that is transferred or transmitted in short, uneven spurts. LAN traffic is typically bursty. Contrast with streaming data.  and varies constantly. It also enables software titles to run as low as 256kbps without degradation.

The PlayNow system has been optimized to operate as efficiently as possible for the network. Its use of client-side caching, when necessary, and Arepa.com's new encoding format enabling multiple new compression schemes lowers the amount of on-demand bandwidth requests from the network. In addition, Arepa.com's exclusive, patent-pending algorithms are capable of analyzing network traffic and predictively pulling the required content before it's needed to provide a seamless consumer experience. These and other of Arepa.com's architectural innovations provide unprecedented performance for interactive entertainment software and other latency-critical applications - even if the broadband network is under heavy use.

Easy Remote Management

Arepa.com's exclusive Broadband Telemetry telemetry

Highly automated communications process by which data are collected from instruments located at remote or inaccessible points and transmitted to receiving equipment for measurement, monitoring, display, and recording.
 system allows potentially thousands of PlayNow servers located in central offices and cable head-ends to be remotely managed and controlled over the network from a central location, such as a network operations center See NOC.

Network Operations Center - (NOC) A location from which the operation of a network or internet is monitored. Additionally, this center usually serves as a clearinghouse for connectivity problems and efforts to resolve those problems.
.

A Scalable Worldwide Architecture

Arepa.com's PlayNow technology is the only broadband content system designed from the ground up to support scalable worldwide deployment. Arepa.com's pioneering installation abstraction technology allows PlayNow to eliminate the software installation process and enable instant access to titles. PlayNow is positioned as an industry standard with Inktomi, providing unparalleled scalability. Some features include credit card and ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 standard billing, simplifying integration with next-generation and legacy billing systems, conditional access Conditional Access (acronymized CA) is the protection of content by requiring certain criteria to be met before granting access to this content. The term is commonly used in relation to digital television systems, most notably satellite television. , reporting, and authentication engines built on top of industry standard Oracle8i. PlayNow's patent-pending piracy protection enables Arepa.com to offer the hottest-selling software in the market.

About Arepa.com

Based in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation).
Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States.
, Arepa.com provides instant click-and-play access over broadband networks to the most popular family entertainment and education software available. The company has pioneered this concept, partnered with the leading software publishers and broadband service providers, and created the PlayNow(TM) system. PlayNow offers consumers an exciting new broadband software experience that eliminates the need to download to the user's hard disk. Arepa.com was recognized as one of Upside Magazine's "Hot 100 Private Companies" in 1999. More news and information is available at http://www.arepa.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 14, 1999
Words:550
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