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Arena pinches top show from NEC.

THE Ricoh Arena has trumped the NEC to attract a national manufacturing exhibition to Coventry.

The Midlands Manufacturing Exhibition is the only event in the region dedicated to serving the industry.

It has been based at the NEC for the past 12 years.

But European Trade and Exhibition Services (ETES), the firm behind the event, has made the decision to move it to the Ricoh Arena.

And Phil Valentine, ETES's managing director, said the facility offered more than its famous neighbour, and he believed the move would boost attendance by 20 per cent - to around 3,000.

The exhibition will include the latest in machine tools, electrical and motion engineering and subcontracting services.

Mr Valentine said: "The Arena offers impressive facilities for exhibitions and will benefit both exhibitors and visitors."

The two-day Midlands Manufacturing Show is taking place at the Ricoh Arena, and starts on Wednesday, March 15.

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IMPRESSED...Phil Valentine.
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Title Annotation:Business
Publication:Coventry Evening Telegraph (England)
Date:Dec 19, 2005
Words:153
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