Arena pinches top show from NEC.
THE Ricoh Arena Inaugural events
The arena became the venue for Coventry City's home games at the start of the 2005-06 season, following 106 years at the Highfield Road stadium. The first competitive football match played at the Ricoh Arena was against Queens Park Rangers on 20 August 2005, in has trumped the NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).
NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. to attract a national manufacturing exhibition to Coventry.
The Midlands Manufacturing Exhibition is the only event in the region dedicated to serving the industry.
It has been based at the NEC for the past 12 years.
But European Trade and Exhibition Services (ETES ETES European Tissue Engineering Society
ETES Electronic Thermal Energy System (structural drying industry) ), the firm behind the event, has made the decision to move it to the Ricoh Arena.
And Phil Valentine, ETES's managing director, said the facility offered more than its famous neighbour, and he believed the move would boost attendance by 20 per cent - to around 3,000.
The exhibition will include the latest in machine tools, electrical and motion engineering and subcontracting services.
Mr Valentine said: "The Arena offers impressive facilities for exhibitions and will benefit both exhibitors and visitors."
The two-day Midlands Manufacturing Show is taking place at the Ricoh Arena, and starts on Wednesday, March 15.