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Arel Establishes North American Headquarters in Atlanta; Distance Learning Technologies Developer Positioned to Serve Burgeoning N.A. Market.


ATLANTA--(BUSINESS WIRE)--Feb. 25, 1998--Arel Communications and Software, Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ARLCF), an Israel-based company engaged in the development and marketing of interactive distance learning systems, announced today the formation of its new Atlanta-based North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 subsidiary, Arel Communications & Software, Inc.

Arel has nearly a decade of experience in developing, installing, and supporting a series of communications products, including Internet-based multimedia transmission systems, integrated messaging applications and, recently, interactive distance learning solutions.

"The distance learning industry is developing rapidly, and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  is at the center of this exciting growth," says Rachel Ben-Nun, chief executive officer for Arel. "By establishing a North American subsidiary, Arel will be in a strong position to take advantage of this growing market and to provide improved customer service and support."

Arel's North American sales and marketing efforts will center on its innovative Interactive Distance Education and Learning (IDEAL) system. IDEAL is a one-to-many virtual classroom and communications system In telecommunication, a communications system is a collection of individual communications networks, transmission systems, relay stations, tributary stations, and data terminal equipment (DTE) usually capable of interconnection and interoperation to form an integrated whole. , which also encompasses a Single Student desktop application. IDEAL enables corporate executives and trainers, school teachers and college professors to interact simultaneously with their remote employees and students at multiple locations throughout the country or around the world. IDEAL makes use of non-proprietary equipment, integrating standard off-the-shelf PC's, telephones as interaction devices, and television sets to provide real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  interaction over a satellite-based or terrestrial-based broadcast network.

Touch-tone telephones enable remote employees and students to ask the presenter or SME (1) (Small and Medium-sized Enterprise) See SMB.

(2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division.
 (Subject Matter Expert) questions, answer multiple choice questions, and even electronically sign in for the class or conference. The Single Student Unit provides all the IDEAL system interaction and versatility for a desktop participant connecting through the Internet or Intranet. Presenters can automatically track class attendance, participation and performance real-time, through a comprehensive database triggered See trigger.  by each response received. Homework assignments and corporate presentations can be delivered to and from the presenter via integrated e-mail and fax data services.

The IDEAL system creates a comprehensive learning environment, with a live broadcast at the core, featuring a series of integrated communications tools, such as e-mail, voice-mail, fax, Internet connectivity, and document retrieval The ability to search for documents by keywords and other attributes such as date and author. It implies that the documents have been indexed on all pertinent fields and that keywords have been chosen based upon title and textual content. See document imaging and document management system. . The integrated suite of services enables students and employees to prepare for sessions, follow along session materials during a broadcast, and even participate in group assignments after broadcasts.

"Interactive distance learning and business television are revolutionizing education and the workplace. Arel's IDEAL system makes the virtual classroom and conference room an affordable reality for more learning institutions and corporations," says Moshe Ben-Yishai, president of Arel's North American operation North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. . "Arel makes distance learning easy to use with standard equipment components, which are supported by a sophisticated, integrated, and robust communications system of data and voice services."

Arel Communications and Software Ltd., headquartered in Yavne, Israel, designs develops, integrates and markets, software for a family of products in the interactive distance learning market called IDEAL. In addition, through its subsidiary ArelNet Ltd., Arel designs, develops, markets, produces, integrates and supports software for two worldwide families of message-switching wide-area network systems called ARCOM ARCOM Army Reserve Command (replaced by RSC and RSG)
ARCOM Army Commendation Medal
ARCOM United States Army Reserve Command
 and i-FAX. ARCOM is rated among the leading products in its field worldwide. i-Fax is a leading solution for IP Telephone, designed for medium to large networks. ArelNet recently appointed Northern Telecom (Nortel), which owns a 20% stake in ArelNet, as the exclusive distributor of i-FAX and other products to service providers and carriers based in North America, as well as major telecommunications companies See telecom company.  worldwide.

CONTACT: Arel Communications and Software Ltd.

Roberta Lynn, 770/821-5408

lynn@arel.net

or

Sims Communications

Paul Sims/Jay Moye, 404/827-0033

paulsims@simscommnications.com

jmoye@simscommunications.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 25, 1998
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