Arel Communications & Software Expands European Presence Through Agreement with VITEC Group In Germany.Business Editors/High-Tech Writers ATLANTA--(BUSINESS WIRE)--March 23, 2004 Leading European Vendor of Audio and Video Conferencing See videoconferencing. (communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications. Products to Offer Arel Spotlight Universal Conferencing Enterprise Software to Channel Partners Arel Communications and Software (Nasdaq:ARLC ARLC Automatic Revolving Letter of Credit ), technology leader in universal voice, video and data Web communication for interactive conferencing/collaboration and training applications, today announced it has agreed to work with VITEC VITEC Visual Information Technologies Group, one of the leading vendors of audio and video conferencing products in Europe. VITEC will sell the Arel Spotlight(TM) universal conferencing enterprise software solution. "Our partnership with VITEC is key to implementing Arel's strategic initiative to globally expand market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" for our state-of-the-art rich media universal conferencing business solution," said Philippe Szwarc, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Arel. Founded in 1987, VITEC is a leading European vendor of audio and video conferencing/collaboration solutions. VITEC's innovative business model combines product distribution with reseller marketing support. In addition to providing resellers with a comprehensive portfolio of enterprise conferencing products, VITEC helps partners with market development in the form of direct marketing lead generation programs, trade show participation, road shows, product training and other marketing services. VITEC's current business has broad reach into the European enterprise markets. Some key enterprise customers include: Deutsche Bank Deutsche Bank AG (IPA: /'dɔɪ.tʃə/[1]) (ISIN: DE0005140008, NYSE: DB) (English: German Bank , Lufthansa, Linde, BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida and SAP. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Dr. Wilhelm Mettner, CEO of VITEC, "Providing our partners with the tools they need to market and sell Arel's application suite for integrated voice, video and data conferencing Sharing data interactively among several users in different locations. Data conferencing is made up of whiteboards and application sharing and are often used in conjunction with an audio or videoconferencing connection. and collaboration will enable our partners to offer enterprise customers a high value proposition. We wanted to add Arel Spotlight to our product portfolio because it is a highly scaleable, secure, network-friendly rich-media communication platform that provides enterprise customers with a compelling ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and an all-in-one solution for conferencing, collaboration and training applications." Mettner continued, "As German enterprises continue to look for innovative ways to improve decision making, increase productivity, strengthen supplier and customer relations, and leverage their IT infrastructure, Arel's universal conferencing solution will quickly become a 'must-have' enhanced communication tool. That is an attractive selling proposition for our partners." Eric Le Guiniec, Vice President of Europe and EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. for Arel Communications and Software said, "VITEC's expertise in audio and video conferencing combined with their focus on providing value-added marketing support programs for partners is exactly what is needed to create an effective channel for selling into enterprise accounts. Europe is an important market that we want to develop and we are committed to working closely with distributors of the caliber of VITEC." Arel Communications & Software and VITEC Group began co-marketing activities at the CeBIT show in Hannover, Germany, where they demonstrated Arel Spotlight Meeting, Webinar and Campus applications and showcased Arel's innovative Integrated Conferencing Platform(TM) (ICP (1) (Internet Cache Protocol) A protocol used by one proxy server to query another for a cached Web page without having to go to the Internet to retrieve it. See CARP and proxy server. ) core technology in the VITEC booth, stand E10 in Hall 13. About Arel Communications and Software: Arel Communications and Software, a technology leader in interactive Web communications, develops, markets and sells a universal conferencing software solution for enterprise-wide deployment of integrated voice, video and data Web conferencing/collaboration and training applications. Designed around Arel's Integrated Conferencing Platform(TM) (ICP) core software, the Arel Spotlight(TM) application suite facilitates collaboration for key business processes such as corporate and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , distance learning, product development, customer relationship management, and supply chain management by allowing dispersed enterprise users to collaborate in real time with synchronized voice, video and data. Arel's scaleable, secure, and network-friendly universal conferencing solution is becoming the choice solution for large enterprises moving from 'off-network' pay per usage services to 'on-network' solutions for greater control, cost-savings and integration with internal systems. Visit the company at www.arelcom.com. This press release contains forward-looking statements that are subject to risks and uncertainties. Factors that could cause results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the industry, changes in demand for products, the timing and amount or cancellation of orders and other risks detailed from time-to-time in Arel Communications and Software's filings with the Security Exchange Commission. All trademarks recognized. |
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