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Are You Ready for Some Football and Bengal Traders Coffee?


Get Half Back on All Your Favorite Hot Beverages This Football Season

FAIRFAX, Va. -- Football season is a time for excitement, cold weather, and this year, "half back" on a cup of coffee. While customers attempt to stay warm and cheer on their favorite teams, they can get a 20 oz Gourmet Bengal Traders coffee for half the price, seven days a week, at participating Exxon or Mobil On the Run locations from now until the end of December.

"We know how busy our customers are," says Russ Ritenour, U.S. Senior Category Manager, ExxonMobil Fuels Marketing. "They just don't have the time to wait in lines. But at On the Run, there is no waiting to place your order, and you're the coach of your cup. And now, you can get your favorite coffee at half the price."

Bengal Traders, which is trademarked by ExxonMobil, is brewed from only the top 10 percent of mountain-grown Arabica a·rab·i·ca  
n.
1.
a. A species of coffee, Coffea arabica, originating in Ethiopia and widely cultivated for its high-quality, commercially valuable seeds.

b. The beanlike seed of this plant.

2.
 coffee beans coffee bean

see sesbania.
, considered the richest and most flavorful flavorful - flavour  of the beans used in coffee brewing.

The "half back" playbook not only involves half price coffee, but also the entire Bengal Traders menu: cappuccino cap·puc·ci·no  
n. pl. cap·puc·ci·nos
Espresso coffee mixed or topped with steamed milk or cream.



[Italian,
, hot chocolate, and Chai Latte. Any of these hot beverages will keep any die-hard football fan warm during those brisk, fall football games.

In addition to the half back offer, On the Run is also offering Free Coffee Mondays. Football fans in select markets will have one more reason to root for the home team. In Charlotte, Houston, Dallas, Memphis and Nashville, fans will be offered a free 20 oz cup of any Bengal Traders hot beverage every Monday after a Sunday win by their local team. And in Austin and San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. , Longhorns fans will receive their free cup after a win by the University of Texas football team.

ExxonMobil, On the Run and Bengal Traders are registered trademarks of Exxon Mobil Corporation Exxon Mobil Corporation

U.S.-based oil and gas company formed in 1999 through the merger of Exxon Corp. and Mobil Corp. It has investments and operations in petroleum and natural gas, coal, nuclear fuels, chemicals, and ores.
 or one of its subsidiaries.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 25, 2006
Words:319
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