Are You Normal?; New Book Reveals What's Par for the Course When It Comes To Guys.

NEW YORK -- In her new book, "When It Comes to Guys, What's Normal?," marketing guru Bernice Kanner focuses her uniquely perceptive gaze on the idiosyncrasies, opinions and behaviors of guys.

This latest installment in Kanner's popular "Are You Normal?" series offers insightful - and at times surprising - statistics about men, gathered through a study funded in part by The Gillette Company. Kanner's previous books explored Americans' perceptions of love and money, and showed how remarkably alike, incredibly different and just plain interesting they are.

"I wanted to focus on men and their behaviors for this book, because I feel that most people don't understand them," said Bernice Kanner. "Men will always remain something of a mystery, so it was fun to explore how they act in the bedroom, the bathroom, the car and at the office."

The book, organized by topics such as "Before the Mirror and In the John," "Between the Sheets," "Behind the Wheel," and "On the Job," answers burning questions, such as:

--What would a guy do for $1 million? (60 percent would take the rap for someone else and spend six months in jail)

--How many sport facial hair and how do they deal with it? (46 percent have no facial hair, while 12 percent show stubble; 90 percent of all American men shave away their facial hair with 72 percent using a razor and blade)

--Do they know the difference between right and wrong? (14 percent of men would park in a handicapped spot, and 86 percent admit to fudging information on their resumes)

--Do they get bitten by the love bug? (Men fall in love an average of six times in a lifetime, however, 44 percent of men have uttered those three little words, even when they knew it wasn't true)

"The Gillette Company has been committed to understanding men for more than 100 years," said Peter K. Hoffman, President, Blades & Razors, The Gillette Company. "We're thrilled that the statistics and information about men that we've gathered over the years was as fascinating to Ms. Kanner as it is to us."

"When It Comes to Guys, What's Normal?" by Bernice Kanner is being released in June 2005, in conjunction with Father's Day, at a suggested retail price of $9.95.

About the Author

Bernice Kanner, a marketing expert and author of the widely acclaimed "Are You Normal?" series, is a syndicated columnist for CBS Marketwatch and erstwhile columnist for New York magazine and Bloomberg (radio, TV and print).

About The Gillette Company

Headquartered in Boston, MA, The Gillette Company is the world leader in male grooming, a category that includes blades, razors, and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the Company is the world leader in alkaline batteries and manual and power toothbrushes.