Are Super Bowl Advertisers Calling the Right Plays in Search?; Reprise Media Announces Plans for Their Second Annual Super Bowl Search Marketing ScoreCard.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- On February 6, 2006, Reprise Media This article has multiple issues: * Its notability is in question. If notability cannot be established, this article may be listed for deletion. * Its tone or style may not be appropriate for Wikipedia. will launch their second annual Super Bowl Search Marketing ScoreCard, a report which measures how effective Super Bowl advertisers are at capitalizing on the buzz created by their commercials. The ScoreCard ranks advertisers based on a series of search marketing best practices including keyword selection, ad text, and landing page content. Advertisers including Gillette, GM and CareerBuilder.com are lining up to pay an average of $2.6 million for a 30 second spot during Super Bowl XL. While there is tremendous value in the buzz generated by an ad that will likely be seen by more than 86 million viewers, many marketers are not taking simple steps to close the loop. As has been proven in past years, consumers head online -often during the game itself- to find information on the brands, memorable ads, or to vote or participate in promotions that interested them during the broadcast. And when they head online, they start with search. Paid search can serve as the bridge between an advertiser's offline campaign and their web presence. For a few cents more per user, marketers can ensure that people who turn online to get more information about their favorite commercials are led to promotions or online mini-sites that can help harness this buzz. In 2005, results were mixed. While certain advertisers such as Cadillac Cadillac expensive automobile and status symbol. [Trademarks: Crowley Trade, 83] See : Luxury , Volvo and CareerBuilder.com featured tightly integrated campaigns that funneled interested users to their sites, most Super Bowl advertisers had little or no presence among the search results at all. With Super Bowl XL just weeks away, are marketers planning to optimize optimize - optimisation their ad's effectiveness by including search engine marketing? Did advertisers learn from last year's successes? Stay tuned to see who creates the most buzz and receives the highest ScoreCard rating when Reprise Media releases their 2006 Super Bowl Search Marketing ScoreCard. WHEN/HOW: For more information or to set up a briefing with managing partners Peter Hershberg or Joshua Stylman please contact Heidi Jessop at 212-226-0745 or hjessop@reprisemedia.com. For a summary of the 2005 Super Bowl Search Marketing ScoreCard including a downloadable copy of the report, visit our blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. at, http://www.searchviews.com: http://searchviews.com/archives/2005/02/how_to_waste_24.php About Reprise Media Reprise Media is a technology-enabled SEM services firm helping companies significantly and profitably grow their businesses in the search marketplace. Through the Reprise re·prise n. 1. Music a. A repetition of a phrase or verse. b. A return to an original theme. 2. A recurrence or resumption of an action. tr.v. Process - an innovative, proven combination of campaign strategy, methodology and management - Reprise Media consistently delivers the value of search to a large and growing client roster, which includes companies such as CapitalOne, PeoplePC, Guess? Inc and Advance Internet. SearchViews (www.searchviews.com), the Company's blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing. In 2005, Reprise Media was ranked # 30 in Entrepreneur Magazine Entrepreneur Magazine is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. This magazine is published monthly, with a total of 12 issues annually. (No special extra issues are published. and PricewaterhouseCoopers' Hot 100, a list of the 100 fastest-growing new businesses in America. Reprise Media is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Boston. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at www.reprisemedia.com |
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