Are Polls or Voters Choosing the Next President?NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Vicki Morwitz, Professor of Marketing at NYU NYU New York University NYU New York Undercover (TV show) Stern and an Expert on Consumer Behavior, is Available for Comment on How Polls Will Influence the Presidential Election. Yesterday's polls revealed that Bush and Kerry were in a dead heat in the White House race going into their final debate. Today, post-debate, new polls will be released, most likely reporting new numbers/percentages. What effect do these polls have on voters' behavior? Based on her extensive research on this topic, Professor Vicki Morwitz can comment on the impact polls have on voters' expectations, preferences and voting behavior. Professor Morwitz can address why voters tend to expect their preferred outcome and how voters use polls to either reaffirm re·af·firm tr.v. re·af·firmed, re·af·firm·ing, re·af·firms To affirm or assert again. re or change their preference or expectations to align align (  līn),v to move the teeth into their proper positions to conform to the line of occlusion. with the poll results. Her research suggests that: --A person who prefers Kerry but thinks Bush will win will vote for Bush if he/she sees a poll showing Bush in the lead --A person who prefers Bush but thinks Kerry will win will expect Bush to win if he/she sees a poll showing him in the lead --A person who prefers Kerry and expects him to win will discount polls that show Bush in the lead and will vote for Kerry --A person who prefers Bush and expects him to win will not be affected by any polls, even those showing him in the lead Professor Morwitz has published in many journals, including Journal of Consumer Research, Journal of Consumer Psychology and the Harvard Business Review Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and . To arrange an interview with Professor Morwitz, please contact Lisette Zarnowski in NYU Stern's Office of Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , 212-998-4033, lzarnows@stern.nyu.edu. |
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