Are African Americans the core organic consumer? Loyalty can be strengthened by bringing organic foods to minority neighborhoods.AFRICAN AMERICANS African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. ARE MORE LIKELY TO BE DEDICATED buyers of organic foods than their white counterparts, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent study. The Hartman Group reveals that African Americans are 24% more likely to be core organic consumers than members of the general population. Of the other groups surveyed, including Caucasians, Asians, and Latinos, only Latinos were more likely core consumers at 77%. The findings debunk de·bunk tr.v. de·bunked, de·bunk·ing, de·bunks To expose or ridicule the falseness, sham, or exaggerated claims of: debunk a supposed miracle drug. the myth that only educated whites with high incomes are purchasing these pricier items. In fact, the report, Organic 2006: Consumer Attitudes & Behavior, Five Years Later & Into the Future, shows that purchases by African Americans and Latinos consistently edge out those of other groups across multiple food categories. The Bellevue, Washington-based group suggests that purchases by blacks and Latinos are driven by the perceived health and environmental benefits of organic food. Carol Moseley Braun Carol Elizabeth Moseley Braun (born August 16, 1947) is an American politician and lawyer who represented Illinois in the United States Senate from 1993 to 1999. She was the first, and to date, the only, African American woman elected to the United States Senate. , founder of Good Food Organics distribution company and the Ambassador line of organic products, offers a simpler reason: "Both groups share culinary cu·li·nar·y adj. Of or relating to a kitchen or to cookery. [Latin cul  n traditions that emphasize natural foods."
Study results could offer added sales for marketers, although the report paints these two core groups as fickle fick·le adj. Characterized by erratic changeableness or instability, especially with regard to affections or attachments; capricious. [Middle English fikel, from Old English ficol, buyers always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the next best thing. Braun says long-term commitments can be created by bringing organic foods to minority neighborhoods. [GRAPHICS OMITTED] Opinions on a 5-point scale (1 = strongly disagree 3 = neutral 5 = strongly agree) Organic are healthier African Americans 3.91 Asian Americans 3.76 Latino Americans 4.00 Caucasian Americans 3.63 Organics are fresher. African Americans 3.61 Asian Americans 3.43 Latino Americans 3.80 Caucasian Americans 3.34 Organics are more nutritious. African Americans 3.61 Asian Americans 3.33 Latino Americans 3.61 Caucasian Americans 3.30 Organics are better at helping me avoid disease. African Americans 3.48 Asian Americans 3.21 Latino Americans 3.48 Caucasian Americans 3.22 Note: Table made from bar graph. |
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