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Ardent Software Receives Frost & Sullivan's Market Engineering Marketing Strategy Award; Ardent Recognized For Exceptional Market and Partner Strategies.


WESTBORO, Mass.--(BUSINESS WIRE)--Oct. 12, 1999--

Ardent Software, Inc. (Nasdaq:ARDT ARDT Asset Redeployment Team
ARDT After Receipt of Downtime
ARDT Age Replacement during Delay Time
), a leading global data management software company, today announced that it received the prestigious Market Engineering Marketing Strategy Award from Frost & Sullivan, an international high-technology research firm that monitors the information technology (IT) industry for market trends, measurements and strategies. Frost & Sullivan awards A Sullivan Award may refer to:
  • Algernon Sydney Sullivan Award or Mary Mildred Sullivan Award; awarded at 29-grantee institutions of the Algernon Sydney Sullivan Foundation.
 recognize excellence in marketing strategy design and implementation, and are based on Frost & Sullivan's software industry research and consulting work.

"Ardent Software has leveraged its technology and marketing strategies effectively to boost its market share," said Frost & Sullivan industry analyst Norvin Leong. "Ardent maximized its strategic partnerships with several leading database vendors and accelerated its efforts to promote its integrated data warehousing See data warehouse.

data warehousing - data warehouse
 solutions. This achievement reflects the effective execution of a well-conceived, strategic marketing plan."

"We are very pleased to receive the Frost & Sullivan Market Engineering award. Our strategy has always been focused on growth and leadership in the data management market," said Peter Gyenes, chairman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Ardent Software. "With the successful acquisition of Dovetail dovetail
(dov´tāl),
n a widened or fanned-out portion of a prepared cavity, usually established deliberately to increase the retention and resistance form.
 Software and Prism Solutions, we have increased our customer base, enhanced our offerings, and expanded our global presence. Today, Ardent is firmly positioned to deliver on its Enterprise Information Infrastructure initiative to provide a platform for the next generation of analytic and e-business applications."

Frost & Sullivan award recipients are selected from an in-depth analysis of market competitors and interviews with those companies. The Frost & Sullivan research management team has reviewed these awards and the criteria used to select the winners to ensure that the competition and award system are as fair as possible given the subjective nature of market analysis and competitive assessment.

The most recent initiative Ardent has implemented as part of its award-winning marketing strategy is the Enterprise Information Infrastructure (EII (Enterprise Information Integration) Similar to an EIS (executive information system), an EII aggregates current information from all data sources within an organization. ) initiative. EII is designed to enable organizations to deploy a single infrastructure to support a wide variety of strategic solutions, including e-business, analytical applications and enterprise information portals See corporate portal. . The EII initiative builds upon Ardent's existing strength in structured data integration, is a direct response to the growing need to include unstructured information sources, and provides a uniform, enterprise-wide approach to information integration across data, applications and processes.

Ardent Software provides the information infrastructure for customers around the world, in applications including e-business, data warehousing, business intelligence, and enterprise portals See corporate portal. . Ardent's DataStage Suite includes a complete data movement and integration solution with native access to data from mainframe, Unix, and Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking.  environments; data quality assurance capabilities; and full lifecycle meta data management; all complemented by industry-leading professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. .

About Ardent Software

Ardent Software is a leading global data management software company. Ardent develops and markets data integration software for data warehouse and analytical applications, and embedded databases and tools for developing and deploying packaged operational applications. With worldwide sales and service operations, and 1,000 resellers in more than 50 countries, Ardent is one of the top software companies in the world. More than 60,000 customers and 2.2 million users in virtually every aspect of business and government use applications powered by Ardent's products and technologies to solve their complex data management problems. Ardent is headquartered in Westboro, Massachusetts. The company's common stock trades on the Nasdaq National Market under the symbol "ARDT." For more information, visit Ardent's web site at www.ardentsoftware.com.

Statements expressing the beliefs and expectations of management regarding future performance are forward-looking and involve risks and uncertainties, including, but not limited to, quarterly fluctuations in results and other risks. These risks are detailed from time to time in the Company's Securities and Exchange Commission filings, including the Company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 1998. Actual results may differ materially from management's expectations.

DataStage, Iterations, O2 Technology, Prism, RedBack, System Builder This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . , UniData, UniVerse and wIntegrate are registered trademarks of Ardent Software, Inc. Other trademarks and registered trademarks are property of the respective trademark holders.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 12, 1999
Words:649
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