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Ardent DataStage Gives Pfizer a Competitive Edge in the Pharmaceutical Market; Informix Provides World's Largest Pharmaceutical Company with Powerful Business Information Infrastructure.


Business Editors

MENLO PARK Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, Calif.--(BUSINESS WIRE)--June 28, 2000

Informix A relational database management system (DBMS) from IBM that runs on a variety of Unix platforms. Originally developed by Informix Software, Menlo Park, CA, the product was acquired by IBM in 2001. (R) Corporation (Nasdaq:IFMX IFMX Informix Corporation ), the technology leader in software infrastructure for the i.Economy, today announced that Pfizer Pfizer Incorporated (NYSE: PFE) is a major research-based pharmaceutical company, which ranks number two in sales The company is based in New York City. It produces the number-one selling drug Lipitor (atorvastatin, used to lower blood cholesterol); the oral antifungal  Inc, one of the world's premier research-based pharmaceutical companies, is using Ardent (Ardent Software, Inc., Westboro, MA) A database vendor formed in 1998 as the merger of VMARK Software, Unidata and O2 Technology. Its products included the UniVerse and UniData databases and DataStage data warehouse utility. (TM) DataStage(R) to build a fully-integrated business intelligence infrastructure for its U.S. Pharmaceuticals Group. The infrastructure will help the leading pharmaceutical company maintain its competitive advantage by allowing decision-makers in Pfizer's U.S. Pharmaceuticals Group to obtain the most up-to-date information on marketing and sales trends, enabling them to make informed decisions based on customers' purchasing habits.

"Pfizer's U.S. Pharmaceuticals Group executives require immediate access to data to gain a complete understanding of product profitability and emerging market trends in the pharmaceutical industry," said Mikael Wipperfeld, vice president, i.Intelligence(TM) business group, Informix. "As Pfizer continues to grow at an unprecedented rate, Ardent DataStage will provide a comprehensive data integration solution allowing executives in the group to make faster and more informed business decisions based on quality enterprise data."

After recently completing a merger with Warner-Lambert, Pfizer is now the world's largest pharmaceutical company and deploys the largest sales force in the pharmaceutical industry. To maintain a competitive edge in such a high-risk high-risk adjective Referring to an ↑ risk of suffering from a particular condition Infectious disease Referring to an ↑ risk for exposure to blood-borne pathogens, which occurs with blood bank technicians, dental professionals, dialysis unit , high-reward industry, it is crucial that marketing and sales professionals within Pfizer's U.S. Pharmaceuticals Group have a data warehouse that enables access to accurate and timely data. It is also important for all group personnel to work with a single set of data at all times to best produce consistent reports. Ardent DataStage enables Pfizer to integrate data from the company's disparate sources, allowing the U.S. Pharmaceuticals Group to reduce managerial risk and make quick decisions that effectively correspond to the organization's business goals.

"We chose Ardent DataStage for its ability to reduce development time and provide an environment that's easy to maintain over time," said Lawrence Bell, senior manager, U.S. Pharmaceuticals Information Architecture team, Pfizer Inc. "Ardent DataStage has already helped Pfizer's U.S. Pharmaceuticals Group to reduce its data management processing time by nearly 50 percent on some processes and will provide decision-makers within the group faster access to the sales and marketing data they need to better serve their customers."

About Ardent DataStage

Ardent DataStage provides the enterprise business intelligence infrastructure for more than 1,200 of the world's leading companies -- enabling them to turn corporate data into competitive advantage. Companies rely on Ardent DataStage's powerful data integration capabilities to extract, transform and integrate enterprise data into their data warehouses, analytical analytical, analytic

pertaining to or emanating from analysis.


analytical control
control of confounding by analysis of the results of a trial or test.
 applications, and eBusiness solutions. Ardent DataStage uniquely addresses enterprise-level business intelligence requirements, including: native support for Web-based, mainframe, relational and ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer.  data; enterprise-wide business intelligence meta data management; integrated data quality assessment and cleansing; and enterprise-class performance and scalability.

About Pfizer

Pfizer Inc, the world's largest pharmaceutical company, discovers, develops, manufactures and markets leading prescription medicines, for humans and animals, and many of the world's best known over-the-counter brands. This year, Pfizer expects global sales of more than $31 billion and has a research and development budget of $4.7 billion.

About Informix

Informix Software is the technology leader in software infrastructure solutions for the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 -- providing a fast, simple and complete way to bring businesses to the Web. Based in Menlo Park, Calif., Informix is the first and only company to integrate e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  and business intelligence on a true Internet infrastructure. The company's highly scalable Web engines, together with its personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 content management, real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  analytics and media asset management capabilities, offer customers a unique competitive advantage. For more information, contact the nearest sales office or visit the Web site at www.informix.com.

Note to Editors: (c)2000 Informix Corporation. All rights reserved. The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisdictions: Informix(R), Ardent(TM) DataStage(R) and i.Intelligence(TM).

Informix news releases are available at no charge through Business Wire's NewsOnDemand fax service. To immediately receive an index of available releases, call 800/356-0851.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 28, 2000
Words:679
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