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Ardent Announces &uot;e-Business Strategy for Success&uot; Seminar Series; International Business Information Luminary Larry P. English to Deliver Data Quality Keynote Address.


Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--Feb. 17, 2000

Ardent (Ardent Software, Inc., Westboro, MA) A database vendor formed in 1998 as the merger of VMARK Software, Unidata and O2 Technology. Its products included the UniVerse and UniData databases and DataStage data warehouse utility.  Software, Inc. (Nasdaq: ARDT ARDT Asset Redeployment Team
ARDT After Receipt of Downtime
ARDT Age Replacement during Delay Time
), a leading global data management software company, today announced a three-city seminar series entitled e-Business Strategy for Success. Ardent will feature international business intelligence guru Larry P. English, president and principal of Information Impact International, Inc., who will address audiences in Dallas, Denver, and Boston on building an effective information architecture to ensure the success of strategic e-Business initiatives.

&uot;Larry's breadth of experience will benefit all levels of management involved today in e-Business. He represents a level of thought leadership being sought after worldwide,&uot; said Mikael Wipperfeld, vice president of data warehouse marketing at Ardent Software. &uot;Ardent, along with our series sponsors, Brio (Brio Technology, Palo Alto, CA, www.brio.com) A software company founded in 1989 and acquired by Hyperion Solutions Corporation in 2003 that specialized in enterprise analysis and reporting programs that run on several platforms.  and Firstlogic, are extremely proud to provide a forum for discussing and demonstrating proven strategic e-Business solutions being used today in the real world.&uot;

The Ardent seminars will take place in Dallas on Tuesday, February 29; in Denver on Thursday, March 2; and in Boston on Tuesday, March 7. All three seminars run from 8 a.m. to 12 noon. To register for any of these locations, visit www.ardent.com or call Melissa Crowe at 508-366-3888, ext. 3796. Advance registration is suggested.

Guest Speaker, Larry P. English

Larry P. English, president and principal of Information Impact International, Inc., is an internationally recognized speaker, teacher, consultant and author in information and knowledge management and information quality improvement. DAMA awarded him the 1998 &uot;Individual Achievement Award&uot; for his contributions to the field of information resource management. He is also a founding partner of the Business Intelligence Alliance.

Mr. English's methodology for information quality improvement-Total Quality data Management (TQdM(R))-has been implemented in several organizations worldwide. He writes the &uot;Plain English Plain English (sometimes known, more broadly, as plain language) is a communication style that focuses on considering the audience's needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous sentences.  on Data Quality&uot; column in the DM Review.

About Ardent Software

Ardent Software is a leading global data management software company. Ardent develops and markets data integration infrastructure software for e-business, data warehousing See data warehouse.

data warehousing - data warehouse
 and analytical applications, and enterprise portals See corporate portal. ; along with embedded databases (1) Database software that is included with an application rather than offered as a separate database management system (see DBMS). Tending to be compact and efficient, an embedded database generally includes fewer features than a full-blown DBMS.  and tools for developing and deploying packaged applications. With worldwide sales and service operations, and 1,000 resellers in more than 50 countries, Ardent is one of the top software companies in the world. More than 60,000 customers and 2.2 million users in virtually every aspect of business and government use solutions that are powered by Ardent technology. Ardent is headquartered in Westboro, Massachusetts. The company's common stock trades on the Nasdaq National Market under the symbol &uot;ARDT.&uot; For more information, visit Ardent's web site at www.ardent.com.

Statements expressing the beliefs and expectations of management regarding future performance are forward-looking and involve risks and uncertainties, including, but not limited to, quarterly fluctuations in results and other risks. These risks are detailed from time to time in the Company's Securities and Exchange Commission filings, including the Company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 1998. Actual results may differ materially from management's expectations.

DataStage, Iterations, RedBack Red´back`   

n. 1. (Zool.) The dunlin.
, System Builder This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . , UniData, UniVerse and wIntegrate are registered trademarks of Ardent Software, Inc. Other trademarks and registered trademarks are property of the respective trademark holders.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 17, 2000
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