Ardence Inc., a Citrix company, Expands North American Sales, Signs Rathsburg Associates, Inc. as Midwest Representative.WALTHAM, Mass. -- Ardence, Inc., a Citrix company, a leader in real-time embedded software Instructions that permanently reside in a ROM or flash memory chip. Embedded software may be immediately available to the CPU or, for faster execution, may be transferred to RAM first and then executed. platforms for managed device control, is pleased to announce the addition of Rathsburg Associates, Inc. as Midwest Sales Representatives for Ardence embedded Software products. Rathsburg Associates, Inc. a leading representative in the OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and electronics market, has over 50 highly trained representatives in 15 states, providing professional service and support to the Automotive, Industrial, Medical, Testing & Simulation, Telecom, Data Acquisition and Transportation industries. "Rathsburg Associates is intimately familiar with the embedded Inserted into. See embedded system. hardware market; their wide representation and skilled technical support provides a tremendous opportunity to increase the Ardence presence, and provide high levels of service and support. This is a win for our customers, Rathsburg and Ardence," said Stephen M. Woodard, Ardence VP and Product Line Executive for Embedded Products. Greg Rathsburg, President and Chairman of Rathsburg Associates, comments, "We are excited to join forces with Ardence. The addition of real-time software platforms to our product line enables us to provide complete, high value solutions to our embedded device customers. This further enhances our solutions capabilities and expands our position within the embedded OEM market." About Rathsburg Associates, Inc.: Rathsburg Associates, Inc. is a leading Manufacturer's Representative of electronic components in the Upper Midwest The Upper Midwest is a region of the United States with no universally agreed-upon boundary, but it almost always lies within the US Census Bureau's definition of the Midwest and includes the states of Minnesota and Wisconsin, as well as at least the Upper Peninsula of Michigan. area of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . One of the largest and most professional firms of its kind in the industry, the company's hallmark is to provide world class sales service that is above and beyond the norm provided by others in the industry. This world class performance is produced by their continuing commitment to excellence, by employing degreed de·greed adj. Having or requiring an academic degree: a degreed biologist; a degreed profession. and highly trained Sales People and by utilizing state of the art communication equipment and infrastructure. Rathsburg's product line portfolio is tailored to provide a limited group of the highest quality, blue chip suppliers of electronic components and assemblies to the OEM customer base in the North Central portion of the United States. The market segments that they serve range from Industrial to Medical and Telecom to Transportation; channels covered are direct, industrial distribution and VAR/VAD. Rathsburg Associates has been in business for over fifty years and is now in their second generation of family ownership and management. About Ardence, a Citrix Company: Ardence develops real-time software platforms for the embedded world. The Ardence Embedded OEM Development Platform delivers market-leading operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. control capabilities that enable OEMs to increase system performance, device configuration and management. The Ardence product portfolio encompasses RTX RTX Russian Traded Index RTX Resiniferatoxin RTX Royal Trux (band) RTX Real Time Executive RTX Re-Transmission RTX Request Retransmission RTX Report Time Crossing (FAA) [R], the leading solution to provide hard real-time performance to the Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. [R] operating system on single and multicore architectures, ReadyOn[R] and Select[R] to manage and minimize boot-up time of the Windows operating system while eliminating the need to shutdown the computer before turning off power first. About Citrix Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. (Nasdaq:CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ) is the global leader and the most trusted name in application delivery infrastructure. More than 180,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Citrix[R], Ardence[R] and RTX[R] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners. |
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