Arctic Cat Retains Padilla Speer Beardsley for Investor Relations Counsel.THIEF RIVER FALLS, Minn.--(BUSINESS WIRE)--Aug. 21, 1998-- Arctic Cat Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ACAT ACAT See: Automated Customer Account Transfer ) today announced that it has retained Padilla Speer Beardsley Inc. (PSB PSB Pet Shop Boys (band) PSB Public Service Broadcasting (radio and television) PSB Public Service Board (Vermont) PSB Public Security Bureau (China) ), a Minneapolis-based public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, as investor relations Investor relations The process by which the corporation communicates with its investors. counsel. PSB will provide investor relations consulting services to assist Arctic Cat in further developing its financial communications with shareholders and increasing its visibility among a broader group of analysts, shareholders and brokers. Christopher A. Twomey, Chief Executive Officer, said: "Our strategy to expand our mix of quality recreational products beyond our snowmobile business continues successfully through sales of our all-terrain vehicles (ATVs) and personal watercraft (PWC). We want to more aggressively communicate our strategies and plans to the financial community, and feel Padilla Speer Beardsley is the best investor relations counsel to aid us in this endeavor." Arctic Cat Inc., based in Thief River Falls, Minnesota Thief River Falls, also called Thief River or TRF, is a city in Pennington County, Minnesota, USA. The population was 8,410 at the 2000 census. It is the county seat of Pennington County6. U.S. , designs, engineers, manufactures and markets snowmobiles and all-terrain vehicles (ATVs) under the Arctic Cat(R) brand name, and personal watercraft (PWC) under the Tigershark(R) brand name, as well as related parts, garments and accessories. Arctic Cat markets its products through a network of independent dealers located throughout the contiguous United States and Canada, and through distributors representing dealers in Alaska, Europe, the Middle East, Asia and other international markets. Padilla Speer Beardsley is one of the largest independent public relations consulting firms, with headquarters in Minneapolis and offices also in St. Paul and New York. It is a founding partner of the Worldcom Public Relations Group Worldcom Public Relations Group is an international consortium of independently owned public relations and integrated communications firms. Established in 1988, the network consists of more than 100 partner offices in 39 countries and six continents, making it the largest public relations , the world's largest consortium of independently owned public relations counseling firms, with 98 partner firms and 126 offices in 36 countries.
CONTACT: Arctic Cat Inc., Thief River Falls
Tim Delmore, 218/681-9868
or
Padilla Speer Beardsley Inc., Minneapolis
Brian James, 612/872-3720
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