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Archway Marketing Services Implements eQuality Performance Optimization Software from Witness Systems.


Business Editors/High-Tech Writers

ATLANTA--(BUSINESS WIRE)--April 26, 2004

Leading outsourcer deploys customer interaction recording

technology in Canadian contact centers to support quality assurance,

revenue generation, branding and intelligence gathering for clients

Witness Systems (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: WITS), a global provider of performance optimization software Free and Open Source software
  • ASCEND — mathematical modelling system
  • OpenOpt (license: BSD) — toolbox with connections to lots of solvers, for Python language programmers
  • COIN-OR SYMPHONY — integer programming, Common Public License
 and services, today announced that Archway Marketing Services(R) (Archway), a leading provider of integrated marketing execution services, has deployed the eQuality(R) customer interaction recording software in its Canadian contact centers.

Archway is headquartered in Rogers, Minnesota Rogers is a city in Hennepin County, Minnesota, United States. The population was 3,588 at the 2000 census. The center of population of Minnesota is located in Rogers [1].  with operations throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , including Canada and Mexico. Since 1953, the company has delivered marketing execution solutions that include inbound in·bound 1  
adj.
Bound inward; incoming: inbound commuter traffic.

Adj. 1. inbound
 customer service and sales, business-to-consumer and business-to-business fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 services, and information management solutions to many of the world's leading organizations in the automotive, entertainment, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , healthcare and pharmaceutical, packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 and retail industries.

Committed to providing its clients with solutions that enable them to acquire, retain and grow profitable customer relationships, Archway established eQuality as a quality foundation for capturing, evaluating and analyzing telephony and e-mail-based customer interactions. Supporting its provision of high-end customer care and inbound sales, Archway uses eQuality to gauge the quality and consistency of service, as well as make captured interactions available to its clients, so they can see and hear customers' feedback first-hand.

"We're in the business of helping our clients increase sales, improve customer communications and build their brands - and eQuality plays a pivotal role in that commitment," said Mark Weber Mark Weber is president of the Legion for the Survival of Freedom and director of the Institute for Historical Review, an American Holocaust denial[1] organization.

Weber has been associated with the IHR since 1991 and has been the Institute Director since 1995.
, president, Archway Marketing Services Customer Service Division. "The ability to experience customer feedback through captured interactions is invaluable to our clients, as well as our staff. Not only does it demonstrate the role we play in building our clients' businesses, it also provides them with the necessary insight to make their services, products, offers and campaigns even more compelling."

Archway engages in over 12 million customer contacts via telephone, IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. , e-mail and written correspondence annually. Using eQuality to capture and evaluate customer contacts from interaction entry through contact resolution provides Archway with valuable insight into the effectiveness of its service operations. The ability to replay customer interactions is critical, as it allows organizations to assess staff interaction skills, as well as their ability to adhere to adhere to
verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful

2.
 clients' processes and leverage in-house technology resources.

Using eQuality, Archway can create advanced "business rules" based on random, selective or 100 percent recording of the specific types of telephone and e-mail customer interactions that drive its clients' businesses. Because some of its clients also leverage eQuality in-house, interactions are easily accessible due to eQuality's browser-based architecture. With this enhanced view of the customer experience, Archway and its clients are even better equipped to make informed business decisions.

"In addition to fulfilling our intelligence gathering and quality assurance needs, eQuality serves an important role by supporting the ongoing training and development of our staff. We're now even better equipped to evaluate agent performance and provide constructive coaching, which makes our staff even more effective," added Debi Steinkraus, vice president, operations and client services for Archway's Customer Service Division. "As a result, we've experienced shorter learning curves for new hires, as well as the ability to use captured contacts as a means to promote best practices among our agent population."

About Archway Marketing Services

Archway Marketing Services(R) (Archway) provides the industry's most comprehensive suite of marketing execution services, including fulfillment, customer service, retail merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 and information management solutions. Since 1953, Archway has been providing innovative marketing execution solutions to many of the world's leading companies. Archway was formerly known as Gage Marketing Services. For more information, please visit www.archway.com.

About Witness Systems

Witness Systems (NASDAQ: WITS) provides the contact center industry's first integrated performance optimization software suite to help global enterprises capture customer intelligence and optimize optimize - optimisation  workforce performance. The browser-based eQuality(R) software is comprised of compliance, high-volume and business-driven recording solutions for customer contact centers and IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous. , as well as performance analysis and e-learning applications. The closed-loop suite enables companies to capture and retrieve, learn and train, and report and analyze customer interactions and back office transactions to develop staff, generate revenue, reduce costs, and achieve greater customer retention and loyalty. An integrated business consulting, implementation and training methodology provides services to support an effective, rapid deployment of eQuality that enables organizations to maximize their return on investment. For additional information about Witness Systems and its eQuality software suite, visit www.witness.com.

Cautionary Note Regarding Forward-looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
: Information in this release that involves Witness Systems' expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. They are identified by words such as "anticipates," "expects," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon information available to Witness Systems as of the date of this release, and the company assumes no obligation to update any such forward-looking statement. Forward-looking statements believed true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations. Some of the factors that could cause actual future results to differ materially from current expectations include fluctuations in customer demand and the timing of orders; the company's ability to manage its growth; the risk of new product introductions and customer acceptance of new products; the rapid technological change which characterizes the company's markets; the risks associated with international sales as the company expands its markets, including the risks associated with foreign currency fluctuations; the ability of the company to complete and integrate successfully any acquisitions or investments it may make; and the ability of the company to compete successfully in the future, as well as other risks identified under the caption "Management's Discussion and Analysis Management's discussion and analysis (MD&A)

A report from management to shareholders that accompanies the firm's financial statements in the annual report. It explains the period's financial results and enables management to discuss topics that may not be apparent in the financial
 of Financial Condition and Results of Operations" in the company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the fiscal year ended December 31, 2003, and any other reports filed from time to time with the Securities and Exchange Commission.

Witness, eQuality and the Witness logo are United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  registered trademarks of Witness Systems, Inc., protected by laws of the U.S. and other countries. All other trademarks mentioned in this document are the property of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 26, 2004
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