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ArchitecturePlus Leverages Autodesk Revit to Speed Design Process and Win More Projects.


Business Editors/High-Tech Writers

SAN RAFAEL San Rafael (săn rəfĕl`), residential city (1990 pop. 48,404), seat of Marin co., W Calif., a suburb of San Francisco on the northern shore of San Francisco Bay; inc. 1913. , Calif.--(BUSINESS WIRE)--Dec. 11, 2002

Building Information Modeling Solution Gives Firm an

Edge in Competitive Retail Design Market

Autodesk, Inc. (Nasdaq:ADSK ADSK Autodesk, Inc. (NASDAQ stock symbol) ), the world's leading design software and digital content company, announced today that ArchitecturePlus International, a multidisciplinary design firm specializing in retail prototype design and production, is using Autodesk(R) Revit(R) software to speed the design process, better enable clients to evaluate multiple design options, and ultimately win more projects and major retail clients. Using Revit, a powerful building design and documentation system, the 30-person firm can quickly create realistic panoramic design images that enable clients to visualize precisely how retail environments will work with signage and graphic elements. This allows the firm and its clients to make informed design decisions earlier in the process.

"We're a small firm with big-name clients, and part of the reason for that is our use of Revit," said Robert Cox Robert Cox may refer to several different people or things:
  • Robert Cox Cup, trophy awarded annually by the United States Golf Association for the United States Women's Amateur Golf Championship.
, Design Technologies Manager at ArchitecturePlus. "Suddenly we're the architect of choice for many retail clients. They're getting a better product and better coordination, and we feel more confident knowing that the potential for mistakes in the field is reduced."

Faster Design Process

ArchitecturePlus uses Autodesk Revit in the design development phase to develop multiple design iterations more quickly than previously possible. Lead designers create sketches by hand, which are used to build volumes of space in Revit. Then the designers sketch over printouts of the digital images, which are incorporated into Revit, and the process continues until the design is complete.

Because Revit is a building information modeling solution that creates and operates on digital databases, a change to any part of the database is coordinated in all other parts, relieving the design team from tedious coordination chores. The time previously spent in coordinating and updating documentation can now be spent on achieving the highest quality in design work.

Clients Value Visualization Tools

The ability to render realistic, highly accurate panoramic images appeals to ArchitecturePlus's clients. Large retailers can now see design options virtually, from any camera angle, avoiding the need for constructing costly store mockups in warehouses. Clients can also see how the space will look with particular signage and environmental graphics, ensuring that they work harmoniously with the interiors. And Revit automatically coordinates the consequences of design changes throughout the project. The delivered product is improved because more people are able to evaluate it earlier in the process and make critical decisions.

That can also lead to significant cost savings. For instance, for one major retail client, ArchitecturePlus was producing a new store prototype. The client had made a bold choice of colors not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed.

See also: Color
, which seemed appealing on the color board. However, once the client saw the digital panoramic images depicting the environmental graphics in relationship to the ceiling and floor, it became clear that the color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images.  wouldn't work. So they chose an equally vivid palette that harmonized har·mo·nize  
v. har·mo·nized, har·mo·niz·ing, har·mo·niz·es

v.tr.
1. To bring or come into agreement or harmony. See Synonyms at agree.

2. Music To provide harmony for (a melody).
 better. Without Revit's powerful visualization tools, the problems would not have been apparent until the project was fully built, requiring extensive repainting and rethinking prior to building occupancy.

Autodesk Revit Helps Win Commissions

Recently, ArchitecturePlus was short-listed along with a number of leading retail designers to compete for a design for a top automotive parts and service retailer. ArchitecturePlus used Autodesk Revit to quickly and inexpensively generate finished renderings, graphics, and panoramic views for its presentation. Revit software allows the designers to adapt existing items such as fixtures from their extensive content library, and generate new designs with multiple iterations to create attention-getting presentations for new clients.

ArchitecturePlus has experienced an increase in new commissions since adopting Revit software. Clients appreciate not only Revit's visualization tools, but also its automatic document coordination abilities, which reduce errors in the field and require fewer changes late in the design process. In fact, one of the firm's major retail clients now uses Revit for all design documents, and has extended this policy to its architects and design consultants. "That speaks volumes about Revit's value," said Cox, "when the client is requiring the architect to use a particular piece of software."

About ArchitecturePlus International

ArchitecturePlus International (API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. ), based in Tampa, Fla., is a multidisciplinary design firm specializing in retail, offering a wealth of experience in design and technical support. Services include architecture, interior design, industrial design, graphic design, design technologies management, and strategic services. The firm is recognized for delivering on-target design solutions that outperform Outperform

An analyst recommendation meaning a stock is expected to do slightly better than the market return.

Notes:
Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy.
 the marketplace. API is licensed in Florida, Georgia, South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures


Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15.
 and North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures


Area, 52,586 sq mi (136,198 sq km). Pop.
 and maintains certification through NCARB NCARB National Council of Architectural Registration Boards . The firm and principals have received numerous awards for design excellence from organizations including The American Institute of Architects The American Institute of Architects (AIA) is a professional organization for architects in the United States. Organized in 1857, the Institute conducts various activities and programs to support the profession and enhance its public image, including periodically awarding the AIA , Chain Store Age Magazine and the National Association of Industrial and Office Properties. Clients include Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. , Wal-Mart Stores, Whole Foods, and Food Lion Food Lion LLC is an American grocery store company headquartered in Salisbury, North Carolina that operates approximately 1,300 supermarkets in 11 Southeast and Mid-Atlantic states under the Food Lion, Harveys, Bloom, Bottom Dollar, and Reid's nameplates. .

About Autodesk

Founded in 1982, Autodesk, Inc., is the world's leading design software and digital content company. The company serves a diverse portfolio of markets, including building design, geographic information systems geographic information system (GIS)

Computerized system that relates and displays data collected from a geographic entity in the form of a map. The ability of GIS to overlay existing data with new information and display it in colour on a computer screen is used primarily to
, manufacturing, digital media, and wireless data services. By delivering tools that foster innovation and creativity, Autodesk helps customers create, use and leverage their digital design data. For more information about the company, see http://www.autodesk.com.

Note to Editors: Autodesk and Revit are registered trademarks of Autodesk, Inc., in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 11, 2002
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