Architectural Record Magazine Honors Advertisers of Excellence; Honorees Captured the Attention of Architects Through Appeal, Intrigue, Inspiration and Information.Business Editors CHARLOTTE, N.C.--(BUSINESS WIRE)--May 9, 2002 Architectural Record magazine, published by McGraw-Hill Construction, part of The McGraw-Hill Companies' (NYSE NYSE See: New York Stock Exchange : MHP MHP Multimedia Home Platform (consumer electronics) MHP Milliyetci Hareket Partisi (Turkish: National People's Party) MHP Mobile Home Park (district) MHP Maximum Human Performance ), today held its sixth annual Excellence in Advertising Awards forum at the American Institute of Architects The American Institute of Architects (AIA) is a professional organization for architects in the United States. Organized in 1857, the Institute conducts various activities and programs to support the profession and enhance its public image, including periodically awarding the AIA (AIA AIA - Application Integration Architecture ) convention in Charlotte. 19 advertisers were honored during a program that featured a panel discussion and presentation on why the winning ads were selected and what makes a successful advertising campaign. "With the busy schedule that architects keep and the hundreds of ads they see every day, advertisements must grab their attention through appeal, intrigue Intrigue See also Conspiracy. Borgias 15th-century family who stopped at nothing to gain power. [Ital. Hist.: Plumb, 59] Ems dispatch Bismarck’s purposely provocative memo on Spanish succession; sparked Franco-Prussian war (1870). , inspiration and information, said Robert Ivy, FAIA FAIA Florida Association of Insurance Agents FAIA Food Additives and Ingredients Association (Kent, UK) FAIA Fellow, American Institute of Architects (honorary position) editor-in-chief of Architectural Record. "The advertisers honored today know what it takes to reach the architectural community." A distinguished architectural panel of jurors, representing a range of work and firms included SOM, Lord Aeck Sargent, Gensler, Krueck and Sexton sex·ton n. An employee or officer of a church who is responsible for the care and upkeep of church property and sometimes for ringing bells and digging graves. , and Ross Barney barney - In Commonwealth hackish, "barney" is to fred as bar is to foo. That is, people who commonly use "fred" as their first metasyntactic variable will often use "barney" second. The reference is, of course, to Fred Flintstone and Barney Rubble in the Flintstones cartoons. +Janowski. Advertisers were awarded for advertisements that ran in Architectural Record's January, February or March 2002 issues. The advertisements were evaluated for the best combination of information and graphics. Of 200 ads evaluated, 20 will be recognized for communicating effectively to the architecture profession. Eight advertisers were cited as "Winners" and 12 advertisers received "Honorable Mention" awards. Award-winning ads were selected in three size categories: full page, spread and special series. "Architects value good advertising for the information it provides, they respect and enjoy interesting graphics, and they appreciate the companies that provide effective advertising messages in their professional journal," said Jay McGraw IV, Group Publisher of McGraw-Hill Publications Group which includes Architectural Record. "As the voice of the profession, it is important for Record to recognize those advertisers who communicate clearly, and also educate other advertisers on how to develop ads which will ultimately boost their sales." 2002 Excellence in Advertising Award winners include: Advertiser: Zumtobel Staff Lighting Agency: CASH/CCMR Advertiser: Lafarge North America Advertiser: Cornell Iron Works Advertiser: Allsteel Agency: Wieden + Kennedy Advertiser: Armstrong World Industries Agency: Havrilla Corrigan Advertiser: DecorCable Innovations Agency: Admark Advertiser: Jenn-Air Agency: Leo Burnett Advertiser: VT Industries Agency: Bozell-Omaha 2002 Architectural Record Honorable Mention Awards include: Advertiser: Sherwin-Williams Advertiser: Motive Systems Advertiser: Avonite Agency: Fry Communications Advertiser: Armstrong World Industries Agency: Wieden + Kennedy Advertiser: www.toyota.com/tomorrow Agency: Oasis Advertising Advertiser: Quantapoint Advertiser: Chilewich Advertiser: Kawneer Company Inc. Agency: Bates USA Advertiser: VT Industries Agency: Bozell-Omaha Advertiser: Rixson Specialty Door Controls Agency: Corder, Phillips & Wilson Advertiser: Tre-Piu Now in its 111th year, Architectural Record is the essential, must-read publication for the architectural and design professional. Architectural Record is at the forefront of the industry, providing readers with essential information on design, projects, practice and technology. Record covers all building types and aspects of architectural practice. Architectural Record is part of McGraw-Hill Construction, a powerful network of brands, which also include Engineering News-Record Engineering News-Record (widely known as ENR) is a weekly magazine that provides news, analysis, data and opinion for the construction industry worldwide. It has been published since 1874. It is owned by The McGraw-Hill Companies. , Design-Build, Dodge and Sweet's Group. As the leading provider of industry information, project news and analysis to design and construction professionals, the McGraw-Hill Construction helps customers make the critical connections and decisions that build their businesses. About McGraw-Hill Construction McGraw-Hill Construction connects people, projects and products across the design and construction industry. From project and product information to industry news, trends and forecasts, the Company provides industry players the tools and resources that help them save time, money, and energy. Backed by the power of Dodge, Sweets, Architectural Record, Engineering News-Record (ENR ENR Enrolled (bill, resolution, etc. passed by both houses of Congress and re-typed) ENR Engineering News Record EnR Énergies Renouvelables (French) enr Enregistrement (French) ) and our Regional Publications, McGraw-Hill Construction serves more than one million customers within the $3.4 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time. (mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed. In the USA and Canada, 10^12. global construction community. For more information, visit www.construction.com. About The McGraw-Hill Companies Founded in 1888, The McGraw-Hill Companies is a global information services See Information Systems. provider meeting worldwide needs in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , education and business information markets through leading brands such as Standard & Poor's, BusinessWeek and McGraw-Hill Education. The Corporation has more than 350 offices in 33 countries. Sales in 2001 were $4.6 billion. Additional information is available at http://www.mcgraw-hill.com. |
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