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Architects referenced old style for new look.


DESIGNING buildings that fit with their surroundings and conserve an area's historical significance are more than just concepts to Bill Roschen and his wife, Christi Van Cleve.

Their architectural firm An architectural firm is a company which employs one or more licensed architects and practices the profession of architecture. History
Architects (master builders) have existed since early in recorded history. The earliest recorded architects include Imhotep (c.
, Roschen Van Cleve Architects, is bringing new life to old Hollywood, while building structures that mesh well within the burgeoning urban community.

For the facade and signage of the block-long Sunset & Vine retail/residential project, the pair chose to incorporate the historic Streamline Moderne Streamline Moderne, sometimes referred to by either name alone, was a late branch of the Art Deco style. Its architectural style emphasized curving forms, long horizontal lines, and sometimes nautical elements (such as railings and porthole windows). It reached its height in 1937.  ABC-TV building front--giving residents on the second-floor recreation courtyard a view of Hollywood, using the historic walls as a framework.

Completed last year, the mixed-use project created 300 apartment units, plus a swimming pool and more than 110,000 square feet of retail stores that include Borders and Bed Bath & Beyond. Roschen and Van Cleve also decided to integrate the signage into the architecture to tie it all together.

For Roschen, Hollywood is a place that brings people together, whether it's two strangers admiring the same person's Star on the sidewalk or gazing at a 1920s-era building that has been faithfully restored.

"It's a little bit unique, the way we approach architecture," Roschen said. "It's done through community involvement. It's given us great insight and shaped the way we do our practice and our projects."

Roschen and Van Cleve completed the historic restoration of the KMPC building on the Tribune Co./KTLA studio lot on Sunset Boulevard Sunset Boulevard is a street in the western part of Los Angeles County, California, that stretches from Figueroa Street in downtown Los Angeles to the Pacific Coast Highway at the Pacific Ocean in the Pacific Palisades. . There they uncovered Gene Autry's old office. It became the first historic restoration of a studio in California to receive tax credits.

They also converted the 1928 Art Deco art deco (ärt dĕkō`; är dākō`, ärt) or art moderne (är môdĕrn`, ärt)  Yucca Vine Tower into classrooms for the American Musical & Dramatic Academy and are restoring the Mediterranean-style Hillview Apartments on Hollywood Boulevard For uses other than the original street, see Hollywood Boulevard (disambiguation).
Hollywood Boulevard is a boulevard in Hollywood, Los Angeles, California, United States, beginning at Sunset Boulevard in the east and running northwest to Vermont Avenue, where it straightens out
 that were built in 1917 to give actors a place to live close to the studios.

"It's great to have people like them to rely on, people who believe in the community," said Leron Gubler, chief executive of the Hollywood Chamber of Commerce. "The fact that they understand that Hollywood isn't a suburban community but that it needs to be designed in context with historic buildings is invaluable."

A Philadelphia native, Roschen studied architectural engineering Architectural engineering

A discipline that deals with the technological aspects of buildings, including the properties and behavior of building materials and components, foundation design, structural analysis and design, environmental system analysis and
 at Penn State before earning a bachelor's degree in architecture from Arizona State University Arizona State University, at Tempe; coeducational; opened 1886 as a normal school, became 1925 Tempe State Teachers College, renamed 1945 Arizona State College at Tempe. Its present name was adopted in 1958.  in 1976. He later went to work for Charles Kober Associates, a large Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  architectural firm.

He met Van Cleve on a lunchtime paddleboat pad·dle·boat  
n.
A boat, especially a steamship, propelled through the water by paddle wheels on each side or by one paddle wheel astern. Also called paddle wheeler.
 ride for office staff in nearby MacArthur Park. Van Cleve, who moved with her family to Los Angeles from her native Ohio when she was 9, had just started as an intern at the firm after receiving her B.A. in design from UCLA UCLA University of California at Los Angeles
UCLA University Center for Learning Assistance (Illinois State University)
UCLA University of Carrollton, TX and Lower Addison, TX
.

After additional schooling on the East Coast (Van Cleve at Harvard, Roschen at Columbia), the two married in 1986. They founded their firm a year later.

Van Cleve said the combination of art and math, in addition to the opportunity to "engage the world," is what drew them both to architecture. The firm moved to the ground floor of the Taft Building at Hollywood Boulevard and Vine Street in 1990, in order to become more active in the just-starting Hollywood revitalization movement.

Next, Roschen and Van Cleve will be working on a project above the MTA (1) (Message Transfer Agent or Mail Transfer Agent) The store and forward part of a messaging system. See messaging system.

(2) See M Technology Association.

1. (messaging) MTA - Message Transfer Agent.
 Metro station at Hollywood and Vine that includes 150 condominiums, 360 market-rate and affordable apartments, a 300-room hotel and 60,000 square-feet of retail space.

Architects

Bill Roschen, Christi Van Cleve

Born: Philadelphia, 1952; Lorain, Ohio, 1957

Position: Founding Principals, Roschen Van Cleve Architects

Accomplishments: Roschen: Board member, Hollywood Heritage; advisory board member, Hollywood Entertainment District Building Improvement District, 1999-2001; board member, Planning and Design Review for Community Redevelopment Agency, Hollywood area, early 1990s. Van Cleve: Board member, Hollywood Historic Trust; president, Hollywood Chamber of Commerce Community Foundation; past chairwoman, Hollywood Chamber of Commerce; board member, Los Angeles City College Los Angeles City College, known as LACC, is a public community college in the Hollywood section of Los Angeles, California. A part of the Los Angeles Community College District, it is located on Vermont Avenue south of Santa Monica Boulevard.  Foundation.

Quote: Roschen: "I think practicing architecture is more than doing a signature building. I want to use good architecture to the greatest good of the community." Van Cleve: "Hollywood is ripe for revitalization of world-class buildings because the quality historical fabric is still intact."
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Article Details
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Title Annotation:Real Estate Awards--Hollywood's Close-Up
Author:Stassel, Stephanie
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Feb 21, 2005
Words:680
Previous Article:Development duo saw nightclubs as primary attraction.(Real Estate Awards--Hollywood's Close-Up)
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