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Archie Purvis on ABC's European strategic alliances.

Archie Purvis, president of the ABC Distribution Company, which is under the wing of Capital Cities/ABC Video Enterprises International, gives full credit to its president John Healy, for masterminding ABC's current strategy in the international marketplace. "Jack Healy feels the best approach to getting involved in the international programming/communications business is to form business relationships with strong, well-known, well-run, highly-regarded international organizations," Purvis stated.

This is why ABC struck partnership deals with Telemunchen (Germany), Tesauro (Spain) and Hamster (France). "Anybody who researched these companies would find that they are presently or about to hold preeminent positions in the area of distribution, television and/or theatrical production," Purvis said. "We don't take a dominant financial position in these companies," Purvis continued, further explaining the Healy strategy. "We acknowledge that they're the experts in their respective markets, so whatever management styles or philosophies have helped them become preeminent in their markets remain in place without any kind of outside pressure from us."

"I believe this formula, this operating style, has worked extremely well. The objective is to gain a foothold in the marketplace, as well as provide programming, distribution channels through our partners, both from the U.S. to them and from them to us."

Currently filming in Spain is the theatrical feature, Vengeance with a Kiss, a co-production among ABC, Tesauro and Roger Corman's Concorde Pictures. Kiss will be released domestically by Concorde. The Corman film is the exception, since most of these ABC co-productions will either be MOWs or mini-series. Several co-productions with Telemunchen and Hamster are presently under consideration.

"These partnerships are not designed with the specific purpose of providing programming for the ABC network," Purvis said. "These projects stand alone and are independent of our ties to the network. We have to present concepts, scripts, and the projects to the network just like any outside provider, so it's not an automatic sale. They'd be interested, of course, in seeing any kind of network programming that could be produced by our partners. Thus far, nothing has transpired, but there certainly has been some dialogue in that area."
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Title Annotation:Capital Cities-ABC Video Enterprises Inc.
Publication:Video Age International
Article Type:company profile
Date:Apr 1, 1991
Words:350
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