Archdiocese of Philadelphia Launches First Comprehensive Marketing Campaign to Promote Catholic Education.PHILADELPHIA -- The Archdiocese arch·di·o·cese n. The district under an archbishop's jurisdiction. arch  di·oc of Philadelphia today announced the
launch of a new comprehensive marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales campaign created
to build awareness of the benefits of a Catholic education among parents
and students in the greater Philadelphia region. Bishop Joseph P.
McFadden, Auxiliary Bishop
To plan for the campaign, the Archdiocese commissioned a three-phase market research project in 2006 that studied current public perceptions about Catholic education in the region. The market research also sought to identify motivators for selecting Catholic education, as well as reasons for choosing other educational options. The campaign communicates the value of a Catholic education to parents and students, using "I'm worth a Catholic education" as a unifying message in each advertisement. The phrase will be echoed through print, radio and out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. , and emphasized in a comprehensive public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most program. Each advertisement focuses upon the Gospel Values taught in Archdiocesan schools such as "Hope," "Truth" and "Service." As part of the campaign, the Office of Catholic Education also debuted a new logo and accompanying tagline: "Keeping faith in mind." Interested families can visit www.KeepingFaithInMind.org, a new web site designed to provide convenient, in-depth information about Catholic schools in the region. "For more than a century, the Archdiocese has sharply focused on providing an unparalleled education experience rooted in Gospel Values such as respect, justice and service," said McFadden. "This campaign will proudly communicate why a Catholic education is a unique and worthwhile investment." Streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. coverage of the campaign kick-off event will be available on the Archdiocese of Philadelphia website, www.archdiocese-phl.org under "Catholic News." |
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