Arcade America(TM) grunts, jumps belly bumps across the country-literally now shipping!

DALLAS--(BUSINESS WIRE)--Jan. 9, 1996---Multimedia pioneer 7th Level, Inc. (NASDAQ: SEVL) can't wait for gamers to hit the hot spots across the United States with the release of its newest interactive CD-ROM game, Arcade America. Filled with pulse-pounding gameplay and radical humor, Arcade America is a hilarious platform-stye game that is now grunting, jumping and belly bumping its way into stores all across the country.

AND THE FANS ARE GOING WILD!! 7th Level browsers on America Online have left some exciting comments about the Arcade America demo, such as "I've been playing the ... demo and I think it's a knockout. Great graphics, and it's good to see a game with a sense of humor. Some of the animations and character comments are hilarious," said Arcade America advocate Alan McNeely.

A completely free and crazy comic book featuring Joey and his less than reputable ancestors are also on their way to resellers across the nation. By reading this book, consumers will gain valuable insight to Joey's interesting character flaws and gross habits.

"Arcade America is a wild graphic adventure combined with a platform- style game that brings 7th Level's infamous humor to the computer," said Chairman and CEO George Grayson. "If you don't take this opportunity to experience alfalfa laxative in Oklahoma, then you won't know what living is." Filled with more 10,000 cels of feature-film quality animation, Arcade America's fast pace never stops with a dynamic musical soundtrack that is level specific and includes 11 themes and original songs. The game's hero, Joey, must travel across America in search of his rockin' monster pals and make it to Woodstock in time for their American musical debut. The storyline of Arcade America is rich in humor and excitement giving increased player involvement. Gamers will fall in love with Joey, a grunty mumbling kid who forgets to pull up his pants "just a little in the back."

Players drive, run, jump and belly bump to 10 stops on the U.S. map and race against the clock to each location. Increase Joey's health by devouring junk food along the way (lives are measured in spongecake!). Every site from Alcatraz to Las Vegas to the Alamo and New York contains at least four levels of gameplay, with each level more challenging than the last. Throughout the 60 outrageous levels, find extra hidden passages and bonus rooms where players can improve Joey's score, earn ammo and gain another life. The challenge doesn't end there! Discover hidden items needed for the rescue of the monsters and to jam at Woodstock, but don't go too slow, the rowdy fans at Woodstock are impatient!

The Macintosh version of Arcade America will be available in stores in February. Arcade America carries an average retail price of $39.99 and supports the Windows(R)95 and Windows 3.1 operating systems. To download an Arcade America demo or retrieve game hints, check the online services: on the World Wide Web at www.7thlevel.com. On CompuServe, AOL and MSN use "SEVENTH."

7th Level, Inc. blends Hollywood creative artistry, proprietary production techniques and world-class animators and producers to deliver state-of-the-art multimedia products. Windows and Macintosh shipping titles from 7th Level include the entertaining language arts title The Great Word Adventure(TM) starring Howie Mandel, TuneLand(TM) starring Howie Mandel, and Monty Python's Complete Waste of Time. For the PC look for Battle Beast(TM) (Macintosh will be available in February) and Take Your Best Shot(TM). Coming next from 7th Level is a wacky science adventure, The Universe According to Virgil(TM) starring Virgil Reality.

For more information regarding 7th Level, Inc. and its products, please contact Mary Crisp at 7th Level, Inc., 214/498-8184, [e-mail]; or Jenny Rosas at Bender, Goldman & Helper, 310/473-4147, Internet [e-mail].

NOTE: All trademarks and registered trademarks are properties of their respective owners.

CONTACT: 7th Level, Inc.,

(Computer, Gaming, Multimedia) Mary Crisp,

214/498-8184, [e-mail];

or

Bender, Goldman & Helper,

(Consumer, Business, Broadcast,Newspaper)

Jenny Rosas, 310/473-4147,[e-mail].