ArcSoft and Zoran Join Forces to Deliver a Broad Range of Embedded Solutions for Consumer Electronics Products.Business Editors/High-Tech Writers FREMONT, Calif.--(BUSINESS WIRE)--May 19, 2004 ArcSoft(R), Inc., a leading developer and provider of multimedia software and firmware A category of memory chips that hold their content without electrical power. Firmware includes flash, ROM, PROM, EPROM and EEPROM technologies. When holding program instructions, firmware can be thought of as "hard software." See flash memory, ROM, PROM, EPROM, EEPROM and FOTA. solutions for personal computer, mobile device and consumer electronics manufacturers, and Zoran Corporation This article is about Zoran corporation. For other uses, see Zoran. Zoran Corporation is a multinational digital technology company, headquartered in Silicon Valley. The name Zoran is derived from the Hebrew word for silicon. , a leading provider of digital solutions-on-a-chip for applications in the growing consumer electronics markets, today announced a joint partnership to deliver embedded solutions for consumer electronics products. Through the alliance, ArcSoft's embedded applications, coupled with Zoran's open platform image processors, will provide new digital imaging solutions for consumer electronics products such as printers, digital still cameras, DVD players and recorders, and digital TVs. New solutions targeted for the digital camera market will enable users to automatically enhance images, create panoramic digital photographs, and remove a range of image defects from photos without the need for a computer. ArcSoft's applications feature automatic red eye removal See red eye. , improved images, and technologies that deliver a more satisfying consumer experience. "For nearly a decade, ArcSoft has played a significant role in making imaging easier and more accessible to consumers. This strategic partnership between Zoran and ArcSoft will deliver innovative embedded solutions that produce higher quality imaging in easy-to-use digital cameras and consumer devices at affordable price points," said Coby Sella sella /sel·la/ (sel´ah) pl. sel´lae [L.] 1. a saddle-shaped depression.sel´lar 2. s. turcica. sella tur´cica , vice president and general manager of Zoran's digital camera division. "We are pleased to be working with Zoran, a recognized leader in providing digital solutions to consumer electronics manufacturers, to deliver basic editing and archiving of photos and videos within the comfort of the living room. Consumer demand is building for high quality affordable products that allow them to view, edit, print, and share their images quickly and easily without turning on a computer. With Zoran, we plan to deliver solutions that enable these affordable products,'' said Todd Rumaner, senior vice president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. at ArcSoft. About ArcSoft ArcSoft, Inc. is a leading developer and provider of multimedia software and firmware solutions for personal computer, mobile device and consumer electronics manufacturers. Established in 1994, ArcSoft is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with headquarters in Fremont, California For the unincorporated community in Yolo County, California, see . Fremont (IPA: /ˈfriːmɒnt/) is a city in California that was incorporated on January 23, 1956, from the merger of five smaller communities: , and regional commercial and development facilities in Europe and Asia. For further details, please visit our corporate Web site: www.arcsoft.com. About Zoran Corporation Zoran Corporation, based in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. , is a leading provider of digital solutions-on-a-chip for applications in the growing consumer electronics markets. With two decades of expertise developing and delivering digital signal processing See DSP. Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled). technologies, Zoran has pioneered high-performance processing into various audio, video, and imaging applications. Zoran's proficiency in integration delivers major benefits for OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , digital camera, DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. and imaging products have received recognition for excellence and are now in millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, Europe, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500. Forward Looking Statements Except for the historical information contained herein, the matters set forth in this press release, including the features, performance and benefits of ArcSoft's and Zoran's products and technologies and the future benefits, if any, resulting from the relationship between ArcSoft and Zoran, are forward-looking statements. These forward-looking statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially, including, but not limited to, the impact of competitive products and technological advances, manufacturing difficulties, difficulties in development of enhanced and new products, the companies' ability to market and ship in volume, the companies' ability to continue to work together, and other risks. These forward-looking statements speak only as of the date hereof. ArcSoft and Zoran disclaim any obligation to update these forward-looking statements. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion