ArcSoft and ATI Enter Strategic Alliance.Business Editors FREMONT, Calif.--(BUSINESS WIRE)--Jan. 8, 2004 Companies Join Forces to Accelerate Time to Market for Manufacturers of Camera Phones and Other Imaging-Enabled Handheld Devices ArcSoft(R), Inc., a leading provider of digital imaging software, today announced a strategic alliance with ATI Technologies “ATI” redirects here. For other uses, see Ati. ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards. Inc. (Nasdaq:ATYT ATYT ATI Technologies, Inc (stock symbol) )(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :ATY ATY Air Textured Yarn (textile) ATY Watertown, SD, USA (Airport Code) ATY After-Tax Yield ), one of the world's leading providers of digital media silicon solutions. Together, the companies aim to accelerate time to market for manufacturers of next-generation, imaging-enabled handheld devices. The alliance, which extends an existing relationship between the two companies, allows ArcSoft and ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. to jointly market ATI's IMAGEON(TM) handheld graphics processor and ArcSoft's Camera Phone Suite(TM) software. "The ArcSoft and ATI relationship is very much welcomed by customers of both companies," said Todd Rumaner, vice president of sales and marketing for ArcSoft. "By porting our Camera Suite to the ATI IMAGEON platform, we're making it very easy for companies to choose and implement both technologies." "Our customers want technology that is already ported to ATI's exceptional multimedia platform," said Azzedine Boubguira, Director of Marketing, Handheld Products Group, ATI Technologies Inc. "Through our relationship with ArcSoft we're able to demonstrate a best-of-breed camera software suite that will provide our customers with substantial time and cost savings." About ArcSoft Camera Phone Suite: The ArcSoft Camera Phone Suite is a comprehensive photo solution for camera devices. The Suite includes five separate components to enhance the overall camera phone experience for end users, including: -- View Finder -- Still Image Capture -- Media Manager -- Video Capture -- Camera Driver Solutions About ATI Technologies Inc. and IMAGEON: ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU VPU Video Processing Unit VPU Vice Presidential Unit (World Bank) VPU Vicaría Pastoral Universitaria (Santiago, Chile) VPU Vulnerable Prisoner Unit (UK) ) provider. ATI is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstations, set-top and digital televisions, game consoles and handheld device markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). ATI's Handheld Group designs and manufacture's chipsets for the mobile market, including PDAs, SmartPhones and feature cell phones. ATI's customers are the world's leading CE Microsoft Pocket PC/Smartphone and Symbian device manufacturers and include Motorola, among many others. About ArcSoft ArcSoft, Inc. develops, markets and distributes advanced digital imaging and video solutions to companies around the globe. ArcSoft is a recognized technology leader, specializing in software for device manufacturers and infrastructure solutions for telecommunications and consumer electronics companies. Established in 1994, ArcSoft is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Fremont, California For the unincorporated community in Yolo County, California, see . Fremont (IPA: /ˈfriːmɒnt/) is a city in California that was incorporated on January 23, 1956, from the merger of five smaller communities: , with regional facilities in Europe and Asia. For further details, please visit us at our corporate Web site: www.arcsoft.com. |
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