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ArcSoft Partners with ADS Tech to Deliver Value-Added TV Tuner Cards.


FREMONT, Calif. -- ArcSoft, Inc. and ADS Tech today announced their latest partnership in value-added product bundling Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), and in the fast . ArcSoft has developed a customized version of ArcSoft TotalMedia(TM) for the ADS Tech family of TV-tuner cards and video capture products.

"ADS Tech aims to provide the most enjoyable digital video experiences for our customers," said Mr. Mike McCoy, President, ADS Tech, Inc. "We are able to provide complete, dynamic and simple solutions with our hardware TV tuners by bundling them with MediaTV; our ADS Tech branded TotalMedia PVR See DVR.  application."

"ArcSoft works closely with TV-tuner solution providers for compatibility with all the latest digital TV standards. TotalMedia allows end-users to fully utilize the hardware capabilities," commented Mr. Michael Downs, VP Marketing & Business Development, ArcSoft Inc. "Our software helps ADS Tech provide an experience that is unsurpassed for watching and recording TV programs and enjoying multimedia whether users are at home or on the go."

About ArcSoft TotalMedia(TM)

ArcSoft TotalMedia(TM) is a powerful application designed for ease-of-use. The program features big-button controls for easy navigation and works both as a traditional PC application (2-foot experience) and a remote-controllable TV application (10-foot experience). Pulling together the functions of DVD drives, TV tuners, card readers, and removable devices, TotalMedia is the home media hub for photo editing, video/TV playback, music, and more. Supporting, industry standards such as DLNA (Digital Living Network Alliance) A coalition of computer and consumer electronics companies that was formed to ensure interoperability in home networks. , DVB-T See DVB. , ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina. , H.264 and more, TotalMedia is the most advanced yet easy to use application that combines video, photo and music into one single, simple, user experience.

--Schedule and record TV shows using dual tuners with Electronic Programming Guide (EPG (Electronic Program Guide) An online listing of TV or other programs. Periodically, EPGs are downloaded into set-top boxes so that viewers can preview offerings by time or category and set reminders. ) and burn them to DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 

--Share photos, music and video files over an existing home network

--Convert and transfer recorded TV shows to portable media players, such as iPod, PlayStation Portable and more

--Enjoy movies, TV shows, photo slideshows and music through one single, easy-to-use interface

About ArcSoft

ArcSoft, Inc. is a leading developer of multimedia software and embedded solutions for digital cameras, PC-peripheral, mobile phone, and consumer electronics manufacturers. ArcSoft offers a full line of consumer-level desktop applications centered on digital pictures and video.

About ADS Tech, Inc.

ADS Technologies is a world leader in Universal Serial Bus See USB.

(hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission.
 and IEEE-1394/FireWire solutions. Since 1992, the Southern California company has introduced high-quality multimedia, networking and presentation products at consumer-friendly prices. ADS Tech pioneered the consumer video editing industry with several USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 MPEG-2 conversion devices designed to make archiving video to DVD easy and affordable. Going even one step further, ADS Tech not only enables customers to capture their video content, but also take their video, television and music to go anywhere whether on DVD, CD, or portable video players. For more information, please visit us at: http://www.adstech.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 31, 2006
Words:456
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