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ArcSoft Offers Audio and Video Codec SDKs and Professional Services for Desktop and Embedded Systems.

Business Editors/High-Tech Writers

FREMONT, Calif.--(BUSINESS WIRE)--Nov. 17, 2003

High Quality, Cost-Effective Audio and Video Codecs

for Consumer Device Manufacturers

ArcSoft(R), Inc., the leading provider of digital imaging software for consumer devices, today announced the availability of powerful, flexible MPEG-1, MPEG-2 and MPEG-4 codecs. Accompanying the codecs are comprehensively documented SDKs and sample applications that demonstrate the usage of the codec APIs. Additionally, ArcSoft offers performance optimization professional services for a wide range of platforms.

While powerful enough for use on the desktop with video-centric software applications, the codecs are optimized for use on low profile devices such as camera phones, PDAs, camcorders, set-top boxes, and other video-centric hardware with minimal processing power and memory to spare.

"We're extremely pleased to be able to offer our customers a flexible, cost-effective option for implementing MPEG encoding and decoding," said Todd Rumaner, senior vice president of ArcSoft. "The DVD, SVCD, VCD, MPEG-4, and H.263 codecs offer the best possible solution for high-end video authoring. ArcSoft's codecs are dynamic in that they're both powerful and resource-conscious for the absolute widest compatibility."

ArcSoft's Video Codec Benefits:

-- Real-time MPEG-1 (ISO/IEC-11172) and MPEG-2 (ISO/IEC-13818)

encoding and transcoding

-- High perceptual quality and optimization

-- Scalable implementation complexity -- balance between cost and

quality

-- Flexible and application-friendly API

-- High compatibility -- handles industry standard multimedia

file formats

-- Rich audio and video functionality

ArcSoft's Professional Customization Services:

-- Cost-scalable codec implementation

-- Codec optimization for software, hardware, firmware, and

middleware solutions for virtually any multimedia platform

-- Support for digital video camcorders, PDAs, camera phones,

streaming servers & clients, surveillance cameras,

Set-Top-Boxes, PVRs, TV tuner cards, portable media players,

etc.

For further details go to www.arcsoft.com or email oem@arcsoft.com.

About ArcSoft

ArcSoft, Inc. develops, markets and distributes innovative digital imaging and video solutions to companies and end-users around the globe. ArcSoft specializes in custom-built software for consumer electronic device manufacturers and infrastructure solutions for telecommunications companies. Established in 1994, ArcSoft is a privately held company headquartered in Fremont, Calif., with regional commercial and development facilities in Europe and the Far East. For further details, please visit us at our corporate Web site: www.arcsoft.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 17, 2003
Words:359
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