ArcSoft Demonstrates ArcSoft TotalMedia(TM) Mobile for TI's "LoCosto" Single-Chip Cell Phone Platform.ArcSoft's Mobile Solution Featured at ITU (International Telecommunication Union, Geneva, Switzerland, www.itu.ch) A telecommunications standards body that is under the auspices of the United Nations. Comprising more than 185 member countries, the ITU sets standards for global telecom networks. Telecom World 2006 HONG KONG Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. -- ArcSoft, Inc. is demonstrating ArcSoft TotalMedia[TM] Mobile on Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. Incorporated's (TI's) "LoCosto" single-chip cell phone platform at this week's ITU Telecom World in Hong Kong. ArcSoft is widely recognized for its ability to deliver innovative, feature-rich multimedia solutions to existing simple profile phones and is excited to be working with TI to provide this solution. "We're pleased to be presenting our TotalMedia Mobile on TI's "LoCosto" platform in Hong Kong," said Michael Downs Michael Lynn Downs (born June 9, 1959 in Dallas, Texas) is a former American football safety in the NFL, having played for the Dallas Cowboys (1981-1988) and the Phoenix Cardinals (1989). He is a 1977 graduate of South Oak Cliff High School in Dallas. , ArcSoft Vice President of Marketing and Business Development. "Our relationship with TI is a great way to provide the multimedia playback and editing that end-users have been asking for, with performance that exceeds their expectations." TotalMedia Mobile for the "LoCosto" platform comes with a complete line of multimedia features, including 3GPP GPP Government Performance Project GPP General Purpose Processor GPP General Physical Preparedness GPP Gambian People's Party GPP Good Pharmacy Practice GPP Gross Primary Productivity GPP Green Procurement Program GPP Generic Packetized Protocol video codecs (1) A hardware circuit that converts analog video (NTSC, PAL, SECAM) into digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See codec. , a polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently. MIDI engine, a media player, a video camcorder, a 1.3-megapixel still image camera, and a photo browser/editor application. More information is available at www.arcsoft.com/products/mobiledevicesolution/ti_locosto.asp. "Affordable multimedia handsets are in demand throughout the mobile market. TI's "LoCosto" platform and multimedia framework such as ArcSoft TotalMedia Mobile deliver mobile entertainment applications including video, audio and camera on a mass market handset," said Markus Tremmel, worldwide manager of Texas Instruments Cellular Systems Ecosystem. ArcSoft TotalMedia[TM] Mobile for TI's "LoCosto" platform key features:
-- Flexible multimedia framework including software codecs and support
for DSP-based codecs
-- Tight integration with TI's audio system
-- Integrated with the TI AMR-NB/AAC-LC interfaces for
simultaneous video and audio playback
-- Integrated with the TI AMR-NB interface for audio encoding
while video is being played back
-- Fully optimized software-based codecs include:
-- MPEG-4 Simple Profile/H.263 baseline encoder and decoder
-- MP3/AAC-LC decoder
-- MIDI synthesizer and sound bank
-- Baseline JPEG encoder and decoder
-- Complete multimedia user experience including image capture,
browse, view, and edit
-- Minimal RAM consumption, especially for the internal RAM (maximum
use set to 50 KB)
About ArcSoft ArcSoft, Inc. is a leading developer of multimedia software for desktop computers and embedded Inserted into. See embedded system. solutions for digital cameras, PC-peripheral, mobile phone, and consumer electronics manufacturers. Visit us at www.arcsoft.com. |
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