ArcSoft Announces Photo Imaging Application For QUALCOMM's BREW Platform.Business Editors/High-Tech Writers FREMONT, Calif.--(BUSINESS WIRE)--April 29, 2003 ArcSoft Continues to Enhance & Extend Mobile Imaging Software Product Line; Edit, Sort, and Create Albums using your Brew Enabled Mobile Phone ArcSoft, Inc., a leading provider of digital imaging software, today announced PhotoBase Browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used Edition(1) developed for QUALCOMM's Binary Runtime Environment for Wireless BREW is an application development platform created by Qualcomm for mobile phones. It was originally developed for CDMA handsets, but has since been ported to other air interfaces including GSM/GPRS, UMTS, and CDMA. (TM) (BREW(TM)) platform. ArcSoft PhotoBase Browser Edition provides photo viewing, photo messaging Taking a picture with a cellphone and sending it to someone. A photo messaging phone enables the user to aim it, take a picture and transmit it. If recipients do not have photo-enabled cellphones, they are directed to a Web page where they can view the images. , account management and website access to users with BREW-enabled phones.(2) PhotoBase Browser Edition allows users to browse both private and public gallery photos from their mobile phone and create and send digital photos and multimedia messages to other BREW-enabled mobile imaging devices. New users can register and activate their account, change password and update their user profile from their phone. Each user will automatically obtain a desktop PC accessible account upon service activation activation /ac·ti·va·tion/ (ak?ti-va´shun) 1. the act or process of rendering active. 2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme. 3. , from which users can browse and upload photos, manage albums and send photo messages. "ArcSoft is a key player in the development and adoption of photo editing See photo editor. software applications for the wireless industry," said Todd Rumaner, senior vice president of sales and marketing for ArcSoft. "The BREW solution enables us to fulfill ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. our commitment to delivering best-in-class imaging applications for the mobile industry, helps us drive new revenue streams and assists us in supporting the business models of device makers and wireless operators." "QUALCOMM is committed to providing developers the resources necessary to allow for the rapid development and distribution of wireless applications, and ArcSoft has taken full advantage of the BREW platform by creating this robust application very quickly," said Jan Lezny, senior director of developer and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and relations, QUALCOMM Internet Services. "ArcSoft is leveraging its 10 years of industry leading experience in consumer desktop imaging software to deliver exciting imaging applications to wireless subscribers." QUALCOMM's BREW solution is a complete product and business system for the development and over-the-air deployment of data services on wireless devices. The BREW solution provides the necessary tools and value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. to developers, device manufacturers and wireless operators for application development and distribution, device configuration, and billing and payment. About ArcSoft, Inc. ArcSoft is the leading provider of digital multimedia software. Applications cover the entire range of photo and video management, creation, and presentation. Headquartered in Fremont, CA, ArcSoft maintains facilities in Japan, China, Taiwan and Europe. Note To Editors: ArcSoft, the logo, and ArcSoft ShowBiz ShowBiz is a video editor by ArcSoft for the Windows operating system. It can create VCD and DVD discs and can also export to the formats AVI, MPEG, WMV, and MOV. are registered trademarks of ArcSoft, Inc. All other brands, products, or service names are or may be trademarks or service marks of, and are used to identify, products or services of their respective owners. QUALCOMM and BREW are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners. (1) ArcSoft PhotoBase Browser Edition is a QUALCOMM tested TRUE-BREW(TM) application for managing and sharing your digital photos. (2) PhotoBase Browser Edition will be available and shipping worldwide on May 15, 2003. |
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