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ArcSoft Announces Development of Application for Portable Media Players; Flexible, Cost-Effective Reference Design Based on Texas Instrument Chipset Offered to OEMs.


FREMONT, Calif. -- Today, ArcSoft(R), a leading developer and provider of digital media software and firmware solutions for PC, PC-peripheral, mobile phone, consumer electronics and home entertainment manufacturers, announced the development of a portable media player, or PMP See point-to-multipoint and portable media player.

PMP - Portable Media Player
, reference design based on the new Texas Instrument DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  (Digital Signal Processor A digital signal processor (DSP) is a specialized microprocessor designed specifically for digital signal processing, generally in real-time computing. Characteristics of typical Digital Signal Processors
  • Designed for real-time processing
) chipsets. Combined with the easy-to-use ArcSoft TotalMedia(TM) desktop application and transcoding solution, the new PMP is expected to be able to play back virtually any multimedia content, including previously recorded TV programs.

"Our new PMP reference design series provides our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers the next-generation portable multimedia entertainment solution. It integrates MPEG-4 video and MP3/WMA audio playback/recording, and digital photo and file storage into one compact device that can both fit into someone's pocket and budget," said Todd Rumaner, ArcSoft Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
.

"ArcSoft is leveraging award-wining desktop applications and universal multimedia processing technologies to provide the portable device manufacturer with flexibility and upgradeability within their architecture."

This reference design supports multiple-format flash cards and hard drives, analog or digital LCD, and is able to play back video at 30 frames per second.

About ArcSoft

ArcSoft, Inc. is a leading developer and provider of digital media software and firmware solutions for PC, PC-peripheral, mobile phone, consumer electronics and home entertainment manufacturers. Established in 1994, ArcSoft is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 headquartered in Fremont, California For the unincorporated community in Yolo County, California, see .
Fremont (IPA: /ˈfriːmɒnt/) is a city in California that was incorporated on January 23, 1956, from the merger of five smaller communities:
, with regional commercial and development facilities in Europe and the Far East. For further details, please visit us at our corporate Web site: www.arcsoft.com.

Note: ArcSoft, the ArcSoft logo and ArcSoft TotalMedia are registered trademarks of ArcSoft, Inc. in the U.S., European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
 and P.R. China. All other product and company names herein may be trademarks of their respective owners.

Forward Looking Statements

The matters set forth in this press release, including the features, performance and benefits of ArcSoft's products and technologies are forward-looking statements. These forward-looking statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially, including, but not limited to, the impact of competitive products and technological advances, manufacturing difficulties and difficulties in development of enhanced and new products, and other risks. These forward-looking statements speak only as of the date hereof. ArcSoft disclaim any obligation to update these forward-looking statements.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 14, 2004
Words:384
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