Arc International Chooses thinkAnalytics for Sales Automation and Customer Relationship Analytics; DCI Show Brings Customer Success For thinkAnalytics.Business Editors/High-Tech Writers BOSTON--(BUSINESS WIRE)--July 11, 2000 Arc International This article is about the publicly traded processor company. For the privately held French housewares company of the same name, see ARC International (household). , the leading supplier of consumer glassware products, has invested in a sales automation Sales Automation - Sales Force Automation and Customer Relationship Analytics (CRA See Community Reinvestment Act. ) solution from thinkAnalytics Corp., the leading software vendor dedicated to CRA. The agreement was finalized See finalization. at the DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. show in Boston, June 2000. Arc International is implementing two packaged applications from thinkAnalytics in partnership with Interact Commerce Corp. (Nasdaq:IACT IACT Indiana Association of Cities and Towns IACT International Association of Counselors and Therapists IACT International Alliance for Compatible Technology IACT International Association for Chemical Testing IACT Idaho Association of County Treasurers ), the leading provider of interactive selling solutions. Arc has installed SalesLogix2000(R) for 100 users, providing the company with Interact Commerce's fully integrated sales, marketing, support and e-business application suite for high-growth organizations. SalesLogix2000 gives Arc's sales force a hugely improved understanding of its business prospects and will greatly assist the selling process. The second application suite, thinkCRA, empowers Arc International to integrate and perform analysis on disparate sources of customer data, thereby establishing buying trends. This new information will be used to further improve targeting of marketing activities, allowing Arc to generate more revenue from a strengthened base of satisfied, loyal customers. "thinkAnalytics has given Arc International the complete customer relationship management and analysis solution," said Narsi Bodaparti, Director of Business Development at Arc International. "Together, SalesLogix2000 and thinkCRA make a powerful and comprehensive suite to meet our needs for customer acquisition and retention. thinkAnalytics will give our sales organization better customer information, so sales tactics can be individually tailored to guarantee even more success. We expect our investment from thinkAnalytics to pay off within a year, and many times after that." The solution will be used by Arc's sales and marketing department, based in Millville, New Jersey Millville is a city in Cumberland County, New Jersey, United States. As of the United States 2000 Census, the city population was 26,847. Millville, Bridgeton and Vineland are the three principal New Jersey cities of the Vineland-Millville-Bridgeton Primary Metropolitan Statistical . Organizations Arc will target include customers such as Wal-Mart, Macy's and Starwood Hotels. "Arc International is a prime example of a manufacturing organization which will find great value in analyzing its customer data," said Steve Huber, Vice President Operations of thinkAnalytics Corp. "With a large customer base, Arc will use thinkCRA to establish purchasing patterns. Each customer's current and potential value will then become clear and Arc can refine marketing activities to maximize each customer's value. The bottom line is that Arc has bought a solution which will increase revenues and boost profits." "SalesLogix2000 gives a business the holistic Holistic A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment. Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine view of prospects and customers that's vital to fostering great relationships," said David Bean, Director of Alliances, Interact Commerce. "Partnerships such as this one between Interact Commerce and thinkAnalytics can help companies like Arc close more deals, faster. Together, our aim is to quickly help our customers acquire and retain more customers -- exactly what a fast-growing company needs to realize its business goals." About Interact Commerce Corp. Interact Commerce Corp., with the most customers and users in the industry, is the leading provider of interactive selling solutions for individuals, organizations, and communities. The company's products integrate all aspects of the selling process, including mobile and internal sales, e-commerce channels, marketing, support, third-party resellers, service providers, and supply chain participants. Interact Commerce Corp. products include ACT!, SalesLogix, and Interact.com. Headquartered in Scottsdale, Ariz., the company can be found on the World Wide Web at http://www.interactcommerce.com/. SalesLogix is a registered trademark of Interact Commerce Corp. Interact.com is a trademark of Interact Commerce Corp. ACT! is a registered trademark under exclusive license to Interact Commerce Corp. by its owner, Symantec Corp., in the U.S. and other countries. All other trademarks or registered marks are owned by their respective holders. About thinkAnalytics thinkAnalytics Corp., headquartered in Boston, is a software vendor that focuses on Customer Relationship Analytics (CRA). thinkCRA is thinkAnalytics' packaged analytical application. It helps organizations understand their customers by analyzing customer information buried bur·y tr.v. bur·ied, bur·y·ing, bur·ies 1. To place in the ground: bury a bone. 2. a. To place (a corpse) in a grave, a tomb, or the sea; inter. b. in front-office CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and other corporate systems' data. It provides detailed, actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. information in areas including customer segmentation, customer loyalty, customer value and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . thinkAnalytics is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Gentia Software (Nasdaq:GNTI). For more information, please visit www.thinkanalytics.com or send an email to info@thinkanalytics.com. Media and analyst inquiries should be directed to Mary Beth Germanos, Corporate Marketing Director, at thinkAnalytics Corp., by telephone at: 617/342-7058 or via e-mail at mgermanos@thinkanalytics.com About Arc International Arc is the leading supplier of consumer glassware products. The company sells its products to organizations such as Macy's, Wal-Mart and Starwood Hotels. For more information, please call 856/825-5620 or visit www.arc-international.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion