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Arby's to Test First All Natural Chicken Product Line in Fast Food; Restaurant Chain Selects Four Markets For All Chicken Chicken Product Trial.


FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla. -- Arby's(R), LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, the quick service restaurant chain known for its unique, one-of-a-kind products, announced today it will test an entire line of all natural chicken sandwiches, wraps, tenders and salad products in four markets starting in January. Arby's new All Chicken Chicken(TM) products are made with 100 percent all natural chicken that is not altered or injected with added water, salt or phosphates creating better tasting chicken.

"Arby's is known for creating products that are unique, authentic and wholesome," said Doug Benham, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Arby's, LLC. "All Chicken Chicken packs tremendous taste and affords customers the first and only line of all natural chicken products in fast food. By offering chicken in its most natural form, Arby's has created a different, better chicken experience for its customers."

Arby's is the first and only quick service restaurant with a complete line made of 100 percent all natural chicken menu items. Products with the new All Chicken Chicken include: Chicken Fillet fillet /fil·let/ (fil´et)
1. a loop, as of cord or tape, for making traction on the fetus.

2. in the nervous system, a long band of nerve fibers.


fil·let
n.
1.
 Sandwich, Chicken Bacon 'n Swiss, Chicken Tenders (3 and 5 pack) and Adventure Meal(R), Market Fresh(R) Chicken Salad Sandwich, Grilled or Crispy Chicken featured in Market Fresh Salads, Southwest Chicken Wrap and Chicken Club Wrap.

The new All Chicken Chicken Sandwich is made with a tender, juicy 100 percent all natural white meat chicken breast in a crispy light breading with savory seasonings, topped with tomato, green leaf lettuce and mayo, all on a toasted soft bakery bun. "The development of All Chicken Chicken reinforces Arby's(R) commitment to offering different and better selections for our customers," Benham added.

Other leading fast food companies offer chicken breast sandwiches with added rib meat, and up to 27.1 percent of solutions made of various elements including water, seasoning (salt, spices and spice extractive extractive /ex·trac·tive/ (-tiv) any substance present in an organized tissue, or in a mixture in a small quantity, and requiring extraction by a special method.

ex·trac·tive
adj.
1.
) oil, modified food starch, and sodium phosphates sodium phosphates

Fleet Enema, Fleet Pediatric Enema, Fleet Phospho-Soda, Visicol

Pharmacologic class: Phosphoric acid salt

Therapeutic class: Saline laxative

Pregnancy risk category NR

.

"We worked with our suppliers to develop a delicious, affordable, all natural product that will complement our total menu and enhance our growing chicken product offering," said Jeff Blackmun, Vice President, Product Development, Arby's, LLC. "These chicken products are as delicious as they are wholesome."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the U.S. Department of Agriculture, Americans eat more chicken than any other meat, surpassing beef by more than 10 pounds each year per consumer. The USDA USDA,
n.pr See United States Department of Agriculture.
 estimates that domestic chicken consumption will grow to 93 pounds per person in 2005. The USDA points to chicken's halo of health and strong qualities of versatility, value, convenience and taste as main factors in consumption growth.

Arby's will support the product launch test with local television, radio and print advertising as well as outdoor banners, in-store signage and point of purchase displays in its restaurants.

About Arby's, LCC (Leadless Chip Carrier, Leaded Chip Carrier) See leadless chip carrier, CLCC and PLCC.

1. LCC - Language for Conversational Computing. Written at CMU in the 1960's.
 

Arby's, LLC is an innovative restaurant company, bringing consumers fresh and unique tasting food, which provides growth opportunities for both our existing and new franchisees. Arby's services more than 3,450 franchised restaurants in 48 states and four countries with system wide sales of over $2.7 billion. Arby's is a subsidiary of Triarc Companies, Inc. (NYSE NYSE

See: New York Stock Exchange
: TRY, TRY.B). Arby's, LLC also services the Pasta Connection(R) and T.J. Cinnamons(R) brands. Learn more about Arby's unique tastes and franchising opportunities at www.arbys.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 3, 2005
Words:536
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