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Arby's Adds Classic Reuben Sandwich to Its Market Fresh Menu Line Up.

FT. LAUDERDALE, Fla. -- Arby's(R) is continuing its tradition of offering a "something different, something better" experience by expanding its innovative menu of sandwiches, wraps and salads with the introduction of two deli-style Market Fresh(R) Reuben sandwiches The Reuben sandwich is a grilled or toasted sandwich made with corned beef, sauerkraut, Swiss cheese, and either Russian dressing or Thousand Island dressing. It is typically made with rye bread, though originally it may have been served on pumpernickel bread, and is often served .

Beginning Monday and for a limited time, Arby's menu will feature a Corned Beef Reuben and a Roasted Turkey Reuben, two delicious versions of a time honored deli favorite.

The Corned Beef Reuben features thinly sliced, classic-cured corned beef, the world's best Thousand Island dressing Thou·sand Island dressing  
n.
A salad dressing made with mayonnaise, chili sauce, and seasonings.



[Perhaps after the Thousand Islands.]

Noun 1.
, old-world style sauerkraut, all natural, big-eye swiss cheese and is served warm on thick-sliced toasted marble rye rye, in botany
rye, cereal grain of the family Gramineae (grass family). The grain, Secale cereale, is important chiefly in Central and N Europe.
 Market Fresh bread.

For a twist on tradition, guests may also try the Roast Turkey Reuben, featuring the same Reuben flavors, but made with Arby's signature roast turkey.

"The Arby's experience is about fresh, delicious alternatives with the convenience of a drive-thru," said Doug Benham, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Arby's, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. "These two Reuben sandwiches, with the choice of traditional preparation, or with our signature roast turkey, continue to set us apart."

First introduced in May 2001, Arby's Market Fresh line of sandwiches, wraps and salads complements Arby's long-time favorites, slow-roasted and freshly sliced Roast Beef 'n Cheddar sandwiches, curly fries Curly Fries are a kind of french fry famous for their unique spring-like shape. Curly fries are generally made from whole potatoes that are cut using a specialised spiral slicer.

Regular french fries are usually straight and yellow in color.
 and Jamocha Shakes.

About Arby's Restaurant Group

Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers its guests a unique, better tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. The Fort Lauderdale-based company includes more than 3,450 franchised and company-owned restaurants in 48 states and four countries. Arby's also owns and operates the Pasta Connection(R) and T.J. Cinnamons(R) brands and is a subsidiary of Triarc Companies, Inc. (NYSE NYSE

See: New York Stock Exchange
: TRY, TRYB). To learn more about Arby's unique tastes and franchising opportunities, please visit www.arbys.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 15, 2005
Words:331
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