Arby's & Long John Silver's to open dual-branded restaurant; Lexington site marks first such location for the chains.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Feb. 22, 1995--Arby's Inc. and Long John Silver's will open their first dual-branded location next week, continuing Arby's previously announced commitment to pursue the concept with Long John Silver's and other partners. The new unit, located in an existing Long John Silver's on East Main Street in Lexington, Ky., features menus for both chains. Customers can place orders at any cash register for both menus and are served by a common dining room. While Arby's and Long John Silver's share a site in Fogelsville, Pa., this is the first unit where the brands share a common kitchen and building. They plan to open another dual-branded unit in the Bluefield/Beckley area of West Virginia West Virginia, E central state of the United States. It is bordered by Pennsylvania and Maryland (N), Virginia (E and S), and Kentucky and, across the Ohio R., Ohio (W). Facts and Figures Area, 24,181 sq mi (62,629 sq km). Pop. later this year. Last year Arby's parent company Triarc Cos. Inc., decided not to proceed with the acquisition of Long John Silver's. However, the dual-branding strategy developed by Arby's to build its store volumes and restaurant penetration remains in place. ``Despite the fact that Triarc withdrew its bid for Long John Silver's, we fully intend to pursue dual branding opportunities with Long John Silver's and other chains as a way to increase average unit volumes, penetrate underdeveloped markets and better leverage real estate dollars,'' said Arby's President and Chief Executive Officer Donald Pierce. Over the past 18 months, Arby's has engaged in an extensive test program with four dual branding partners in four different regions of the country in 15 Arby's restaurants: Sbarro's in Minneapolis; Mrs. Winner's Chicken in Atlanta and Fort Wayne Fort Wayne, city (1990 pop. 173,072), seat of Allen co., NE Ind., where the St. Joseph and St. Marys rivers join to form the Maumee River; inc. 1840. It is the second largest city in the state, a major railroad and shipping point, a wholesale and distribution hub, ; Green Burrito Green Burrito is an American fast-food restaurant chain run by CKE Restaurants, Inc., located mostly on the Western Half of the United States in Pacific, Mountain and West Coast regions, and serves fast-food Mexican food. in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ; and Long John Silver's in Pittsburgh. Each of the chain's stronger dinner dayparts complements Arby's busier lunch trade and provide menus which do not duplicate that of Arby's. ``The results of the test have been impressive,'' Pierce said. ``Average unit volume growth across all four regions quickly grew an overall average of 50 percent, allowing us to recoup our investment in each dual branded outlet within one year.'' Arby's, a subsidiary of Triarc Cos. Inc. (NYSE NYSE See: New York Stock Exchange :TRY), is famous for its premium, slow-roasted beef sandwiches, which are served in more than 2,800 restaurants worldwide. CONTACT: Arby's Inc., Fort Lauderdale Laura Widmer/Neil Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , 800/305-ARBY (2729) |
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