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Arby's(R) to Accept Visa Contactless Payments In-Store and at the Drive-Thru; New Payment Technology Allows Customers to Complete Transactions Faster and Easier.


ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847.  -- Arby's Restaurant Group, Inc. today announced that it is improving the purchasing process Purchasing Purchasing is the formal process of buying goods and services.

The Purchasing Process can vary from one organization to another but there are some key elements that are common throughout

The process usually starts with a 'Demand' or requirements
 for its customers by partnering with Visa to accept Visa Contactless payments Contactless payment systems are credit cards, key fobs, or other devices which use RFID for making secure payments. The built in chip and antenna enable consumers to wave their card or fob over a reader at the point of sale.  at its corporate restaurants nationwide.

Visa Contactless Contactless may refer to:
  • Contactless smart card
  • Proximity card, a contactless integrated circuit device used for security access or payment systems
  • Contactless payment, systems which use RFID for making secure payments
 technology makes the purchasing process faster and more convenient by enabling customers to make a purchase by simply holding their Visa Contactless card near a secure reader at checkout instead of swiping it. As a result of the partnership, Arby's plans to install contactless card readers inside its restaurants and drive-thru drive-through or drive-thru
adj.
1. Relating to or conducting exchanges with clients who drive up to a window and remain in their automobiles: drive-thru banking.

2.
 windows in the third quarter of 2006 bringing the added speed and convenience of Visa Contactless to the point of sale.

Visa Contactless is a feature found on a growing number of Visa cards. It uses radio-frequency technology to send payment information rapidly and securely over an extremely short distance to the point of sale terminal. All other aspects of the contactless transaction are handled in the same way as a traditional Visa payment transaction.

"This technology allows us to provide our customers with premium quality food quickly and conveniently while still maintaining the security Visa is known for," said Don Zimmerman Zimmerman may refer to: People
  • Charles A. Zimmerman, bandmaster of USNA and composer of "Anchors Away"
  • Dick Zimmerman, magician and pianist
  • Eric Zimmerman, a computer game designer
  • Franklin B.
, senior vice president and chief information officer for Arby's Restaurant Group, Inc.

Visa Contactless provides even greater convenience to Arby's customers by eliminating the need for a signature for payments under $25, while maintaining the same security protections the industry has come to expect from Visa, including zero liability for fraudulent The description of a willful act commenced with the Specific Intent to deceive or cheat, in order to cause some financial detriment to another and to engender personal financial gain.  charges and Visa's industry leading anti-fraud technology. Also, cardholders making purchases at Arby's with Visa Contactless enjoy additional layers of security because the card never leaves the customer's hand, can only be read at extremely close proximity to a contactless reader, and uses data that is unique to each contactless transactions.

In addition to improving the Arby's experience for its customers, Visa Contactless payments enable more transactions in less time and significantly improve operating efficiencies.

Contactless payments have proven to be highly popular since Visa introduced its first contactless card in 2005. Today, more than 30,000 merchant locations in the U.S. accept contactless payments, and nationwide millions of contactless cards have been issued over the last 12 months. Visa polls show that half of consumers would use a contactless card at a quick-service restaurant like Arby's in order to take advantage of the speed and convenience of contactless payments. In addition, Visa is currently conducting a mobile payment trial in the Philips Arena For the stadium of PSV Eindhoven, see .

Coordinates:

    
 in Atlanta, extending the speed and convenience of contactless payments to the mobile phone. Trial participants are able to initiate a contactless payment by holding their phone in front of a contactless reader at concession stands Concession stand is the term used to refer to a place where patrons can purchase snacks or food at a cinema, fair, Stadium, or other entertainment venue. Some events or venues contract out the right to sell food to third parties. .

"Visa is pleased to partner with Arby's to deliver the next generation of payment technology, and increase convenience and speed at the point of sale," said Brian Triplett, Senior Vice President of Emerging Product Development at Visa USA. "Throughout our payment trials, Visa cardholders consistently say they prefer merchant locations that offer them payment choice, as well as speed and convenience. Thanks to our partnership with merchants like Arby's we are able to give consumers the experience they demand."

About Visa

Visa USA is the nation's leading payment brand and largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Jointly owned by nearly 14,000 financial institutions, Visa USA is committed to increasing the choice, convenience, acceptance, and security of Visa payments for all stakeholders Stakeholders

All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government.
 in the payments systems - members, cardholders and merchants. Through its members, more than 458 million Visa-branded cards have been issued to cardholders, which are accepted at over 5.7 million locations within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Each year, U.S.-based financial institutions rely on Visa's processing system, VisaNet, to facilitate $1.3 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time.

(mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed.

In the USA and Canada, 10^12.
 in transactions with virtually 100 percent reliability.

Worldwide, cardholders in over 150 countries carry more than 1 billion Visa-branded cards, accepted at nearly 22 million locations, accounting for $3 trillion in annual transaction volume.

For more information about Visa Contactless please visit www.visa.com/contactlessmerchants.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 1, 2006
Words:678
Previous Article:Arby's(R) Taps MasterCard(R) PayPass(TM) for Speed and Convenience at the Register and Drive-Thru.
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