Arby's(R) Re-Launches Arbys.Com Website with Bold New Design and Cool Interactive Features; Makeover includes Nutritional Calculator, Television Ads and More.ATLANTA -- Arby's Restaurant Group, Inc. has re-launched its consumer website, Arbys.com, featuring vivid colors "Vivid Colors" is the second single of Japanese band L'Arc-en-Ciel. Track listing
Chart (1995) Peak position Time in chart and images, enhanced nutritional information, ease of use and upgraded functionality. Arby's worked with the Dallas office of Tribal DDB Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand. to create the new and improved site which mirrors its branding and "I'm Thinking Arby's(TM)" campaign. In addition to images of consumers scrolling (chat, games) scrolling - To flood a chat room or Internet game with text or macros in an attempt to annoy the occupants. This can often cause the chat room to be "uninhabitable" due to the "noise" created by the scroller. Compare spam. across the home page with the iconic i·con·ic adj. 1. Of, relating to, or having the character of an icon. 2. Having a conventional formulaic style. Used of certain memorial statues and busts. Arby's cowboy hat over their heads, visitors can let the world know what they're thinking by filling out their names, locations and which Arby's menu item they're craving craving Psychology A strong desire to consume a particular substance–eg of abuse, or food; craving is a major factor in relapse and/or continued use after withdrawal from a substance of abuse and is both imprecisely defined and difficult to measure. . A thought bubble then floats across the page. "We wanted our site to reflect what the brand is all about - something different and better. Our 'I'm Thinking Arby's' campaign has become so popular it was easy to use the theme to create a fun, interactive experience for visitors," said Debra Mager, Senior Vice President of National Advertising, Arby's Restaurant Group, Inc. "Arbys.com also allows our customers to find out about our latest products, locate an Arby's near them, and quickly access nutritional information to build meals to fit their lifestyles." Highlights of the revamped site include a new menu page with a focus on Arby's innovative products as well as highlights of current promotions and new product introductions. A state-of-the-art nutritional calculator allows customers to build and customize their meals to fit their lifestyles and nutritional needs by offering nutritional data, ingredients and allergen allergen /al·ler·gen/ (al´er-jen) an antigenic substance capable of producing immediate hypersensitivity (allergy).allergen´ic pollen allergen information. Guests can now find the closest Arby's restaurant even easier using an upgraded store locator with MapQuest technology. Added functionality, such as trip planning, is on the way soon. Customers have asked and now they shall receive. Arby's popular "I'm Thinking Arby's" television ads are now available for viewing on the site. About Arby's Restaurant Group, Inc. Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh(R) deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers its guests a unique, better tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries Curly Fries are a kind of french fry famous for their unique spring-like shape. Curly fries are generally made from whole potatoes that are cut using a specialised spiral slicer. Regular french fries are usually straight and yellow in color. and Jamocha shakes. The Atlanta company includes more than 3,450 franchised and company-owned restaurants in 48 states and four countries. Arby's also owns and operates the Pasta Connection(R) and T.J. Cinnamons(R) brands and is a subsidiary of Triarc Companies, Inc. (NYSE NYSE See: New York Stock Exchange : TRY, TRY.B). To learn more about Arby's unique tastes and franchising opportunities, please visit www.arbys.com. |
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