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Arby's(R) Completes Launch of Toasted Subs.


New Premium Subs Added to Deli at the Drive-Thru Menu

ATLANTA -- Arby's has completed its largest menu launch since the 2001 unveiling of its Market Fresh[R] menu line. Arby's Toasted Subs officially debuts nationwide today adding four new deli-inspired sandwiches available from the convenience of a drive-thru.

Part of the popular and expanding Market Fresh menu, Arby's Toasted Subs feature premium, deli-style meats and cheeses, fresh vegetables and flavorful sauces on a ciabatta ciabatta
Noun

a type of bread made with olive oil [Italian: slipper]
 roll toasted to perfection Adv. 1. to perfection - in every detail; "the new house suited them to a T"
just right, to a T, to the letter
.

"The majority of fast food restaurants that serve subs don't have our combination of two things - high quality, fresh ingredients and the added convenience of not having to get out of your car - the drive-thru," said Cheryl Barre, Chief Marketing Officer, Arby's Restaurant Group, Inc.

The new Toasted Subs include:

* The French Dip & Swiss Toasted Sub features Arby's signature slow roasted, thinly sliced roast beef and melted Swiss cheese on a toasted ciabatta roll, served with a side of hot, savory au jus au jus  
adj.
Served with the natural juices or gravy: roast beef au jus.



[French : au, with the + jus, juice.]

Adj. 1.
 for dipping.

* The Philly Beef Toasted Sub includes Arby's classic, thinly sliced roast beef, melted Swiss cheese, roasted onions, green and red bell peppers and roasted garlic sauce Noun 1. garlic sauce - garlic mayonnaise
aioli, aioli sauce

sauce - flavorful relish or dressing or topping served as an accompaniment to food
 on a toasted ciabatta roll.

* Stacked with thinly sliced ham, salami, pepperoni, melted mozzarella moz·za·rel·la  
n.
A mild white Italian cheese that has a rubbery texture and is often eaten melted, as on pizza.



[Italian, diminutive of mozza, a cut, mozzarella, from mozzare,
 cheese, banana peppers and garlic mayonnaise on a toasted ciabatta roll, Arby's Classic Italian Toasted Sub is topped with lettuce, tomatoes and red onion and drizzled with red wine vinaigrette.

* Arby's Turkey Bacon Club features thinly sliced turkey breast, melted Swiss cheese, chopped pepper bacon and herbed herbed  
adj.
Flavored with herbs: herbed vinaigrette. 
 mayonnaise on a toasted ciabatta roll, finished with lettuce, tomatoes and red onion.

The company will support the launch of its new Arby's Toasted Subs through the introduction of new "I'm Thinking Arby's" television commercials and in-store promotion.

First launched in May 2001, Arby's Market Fresh line of sandwiches, wraps and salads complements its long-time classics such as the slow-roasted and freshly sliced Roast Beef 'n Cheddar sandwiches, Curly Fries Curly Fries are a kind of french fry famous for their unique spring-like shape. Curly fries are generally made from whole potatoes that are cut using a specialised spiral slicer.

Regular french fries are usually straight and yellow in color.
 and Jamocha Shakes.

About Arby's Restaurant Group, Inc.

Arby's Restaurant Group, Inc., based in Atlanta, is the franchisor of the Arby's restaurant system, which consists of more than 3,600 restaurants worldwide, and is owner and operator of approximately 1,100 of those restaurants located in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh[R] deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers guests a unique, great tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. Arby's Restaurant Group also owns and operates the T.J. Cinnamons[R] brand and is a subsidiary of Triarc Companies, Inc. (NYSE NYSE

See: New York Stock Exchange
: TRY, TRY.B). To learn more about Arby's, please visit www.arbys.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Date:Sep 28, 2007
Words:467
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