Arbor Networks(R) Launches Dynamic, Innovative Multimedia Marketing Campaign, Combining Old with the News; Visit www.thesecuritygame.com to Play ''The Security Game: Defend Your Network''.

SAN JOSE, Calif. -- Arbor Networks(R), a provider of core-to-core network security and operational performance for global business networks, today launched its next generation integrated marketing campaign. The "Once They've Found Your Network, You've LOST" campaign combines gaming with multimedia components such as digital media and graphics and Web lead generation elements. Within this campaign, Arbor also unveils the company's new tagline - "Security to the Core. Performance to the Edge," which underscores Arbor's mission to deliver core-to-core network security and operational performance for global business networks.

Leveraging pop culture, the "Once They've Found Your Network, You've LOST" campaign uses gaming as the key call-to-action and depicts the hazards that companies can encounter if their network is violated. For Arbor, the goal for this campaign is twofold - demonstrate Arbor's vision for protecting business networks from security threats while deepening Arbor's brand awareness and stature within the enterprise and service provider markets.

"When we began developing this campaign, our goal was to find new leverage points with our customers that move beyond traditional marketing tactics," said Tina Stewart, vice president of marketing, Arbor Networks. "Our customers are technically sophisticated, so we are committed to reaching them via new mediums in an innovative, exciting and entertaining way."

To capture market awareness, Arbor is introducing a unique gaming feature which will also be showcased at the RSA Conference this week and can be viewed at: www.thesecuritygame.com. "The Security Game: Defend Your Network" features worms, data thieves and flasher viruses that must be destroyed in order to save the network - a unique way to describe Arbor's network security technology. This game also features a viral element allowing players to email the game to friends, enticing them to not only play the game but also visit Arbor's Web site.

Stewart added, "Using a simple, straightforward and fun way to connect with our audience is an important success factor for our campaign. The viral element to this campaign adds an interesting twist while also giving us a chance to tell our story to our customers around the world."

This integrated, multimedia marketing campaign also includes print advertising, direct mail, Web banners, tradeshows, telemarketing and online components.

The "Once They've Found Your Network, You've LOST" campaign will be on display this week at Arbor's booth #1443 at the RSA Conference, February 14-17 in San Jose. To play "The Security Game: Defend Your Network" go to: www.thesecuritygame.com.

About Arbor Networks

Arbor Networks ensures the security and operational integrity of the world's most critical networks. Arbor's solutions are based on the proven Peakflow platform, intelligent technology for network-wide data collection, analysis, anomaly detection, and threat mitigation. Arbor Peakflow provides real-time views of network activity enabling organizations to instantly protect against phishing, botnets, DDoS attacks, worms, insider misuse, and traffic and routing instability, as well as segment and harden networks from future threats. Arbor Peakflow successfully prevents costly downtime, network cleanup, and loss of customer confidence. Arbor Networks is headquartered in Lexington, MA, with a research and development office in Ann Arbor, MI and overseas headquarters in London and Beijing. For more information, go to www.arbornetworks.com.

Note to Editors: Arbor Networks and Peakflow are registered trademarks and the Arbor Networks logo and ArbOS are trademarks of Arbor Networks, Inc. in the USA and other countries. All other trademarks are the property of their respective owners.