Arbor Mist Touts Impressive Trial and Repeat Numbers; Leading "Wine with Fruit" Proves a Favorite with Consumers As Brand Readies for Record Summer Season.Business Editors NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com CANANDAIGUA, N.Y.--(BUSINESS WIRE)--May 2, 2000 Consumer frenzy Frenzy Beatlemania term referring to the Beatles’ (rock musicians) immense popularity; manifested by screaming fans in the 1960s. [Pop. Culture: Miller, 172–181] Big Bull Market over Arbor Mist Arbor Mist is the brand name of an alcoholic beverage which blends seasonal wines such as merlot, zinfandel and chardonnay with fruit flavorings. Their slogan is "Great Tasting Wine with a Splash of Fruit," describing the beverage. continues as the brand reports soaring trial and repeat numbers. The clear consumer favorite in the "Wine With Fruit" category, 35 percent of those consumers who have purchased Arbor Mist have made at least a second purchase. Since its launch in 1998, Arbor Mist has become a household name, with over a 50 percent share of the entire "Wine With Fruit" category. "Arbor Mist has been outselling the competition since its introduction, and the trial and repeat numbers tell the story," said Marketing Manager Sonali Ganti of Canandaigua Wine Company. "With seven flavors to choose from and three convenient sizes, there are more reasons than ever to purchase Arbor arbor Garden shelter providing privacy and partial protection from the weather, most commonly a lightweight, latticed framework (trellis) of wood or metal with interlaced branches of vines or climbing shrubs trained over it. Mist--and to come back and buy it again and again." Arbor Mist's success can in part be attributed to a commitment to responding to consumer preferences--consumer-friendly taste profiles have encouraged never-before wine drinkers to try Arbor Mist. Consumers seeking a light, refreshing alcohol beverage with a taste that is perfect for any time or any season found the perfect match in Arbor Mist. The combination of varietal wine Noun 1. varietal wine - a wine made principally from one grape and carrying the name of that grape varietal vino, wine - fermented juice (of grapes especially) and natural fruit flavors has garnered an overwhelmingly positive response from consumers. The trial and repeat numbers reflect the strong consumer appeal for Arbor Mist. An impressive six million households have purchased Arbor Mist. In 2000, Arbor Mist will build on this success by looking to expand into even more households. The brand is poised for another record year as more consumers purchase (and repurchase re·pur·chase tr.v. re·pur·chased, re·pur·chas·ing, re·pur·chas·es To buy (something) again. n. The act of buying something that one previously sold or owned. Noun 1. ) the refreshing "Wine with Fruit," Arbor Mist. Arbor Mist holds the record for one of the most successful launches in Canandaigua Wine Company history, shipping over one million cases in its first 100 days of distribution. The product launched a popular new hybrid wine category, "Wine With Fruit," generating tremendous excitement in the wine industry and among consumers. Arbor Mist created a brand new transitional wine segment, combining varietal wine with natural fruit flavors, and it enjoys strong appeal to both occasional and moderate wine drinkers. For more information about Arbor Mist, visit the interactive website at www.arbormist.com. Canandaigua Wine Company offers a stable of quality national brands, including Almaden, Inglenook, Paul Masson
Paul Masson (1859–1940) was an early pioneer of California viticulture and the most successful popularizer of Californian sparkling wine. , Taylor, Mystic Mystic, rivers, United States Mystic. 1 River, c.10 mi (16 km) long, rising in SE Conn. and flowing S past Old Mystic and Mystic villages to the Long Island Sound. Mystic Seaport, a maritime museum, is at its mouth. 2 River, c. Cliffs, Manischewitz, Dunnewood, Deer Valley Deer Valley is an alpine ski resort in the Wasatch Range in the Park City area of northern Utah. Deer Valley is for skiers only, as it prohibits snowboarding. During the 2002 Winter Olympics Deer Valley hosted the freestyle moguls and aerial, and alpine slalom events. , Marcus James, and Cook's Champagne. The second largest wine producer in the nation, Canandaigua Wine Company is a worldwide leader in quality wines for the enjoyment of everyday life. Canandaigua Wine Company is a subsidiary of Canandaigua Brands, Inc., the nation's largest single-source supplier of wines, imported beers, and spirits. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/photowire/pw.050200/bw5 |
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