Arbor Mist Announces Two Fantastic New Flavors; Arbor Mist Kicks Off Merlot Madness with Introduction of Blackberry Merlot and Cranberry Twist White Merlot.Business & Food Editors NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com CANANDAIGUA, N.Y.--(BUSINESS WIRE)--March 2, 2000 Arbor Mist Arbor Mist is the brand name of an alcoholic beverage which blends seasonal wines such as merlot, zinfandel and chardonnay with fruit flavorings. Their slogan is "Great Tasting Wine with a Splash of Fruit," describing the beverage. welcomed two new flavors New Flavors - An object-oriented Lisp from Symbolics, the successor to Flavors, it led to CLOS. ["Reference Guide to Symbolics-Lisp", Symbolics, March 1985]. to its product line-up with the addition of Blackberry Merlot and Cranberry Twist White Merlot. Now with a total of seven irresistible flavors, Arbor Mist offers even more refreshingly unexpected "Wine With Fruit" products for consumers to enjoy. "As the Arbor Mist brand grows, we continue to respond to consumer desire for exciting and delicious new developments in the 'Wine With Fruit' category," said Marketing Manager Sonali Ganti of Canandaigua Wine Company. "Blackberry Merlot and Cranberry Twist White Merlot are natural extensions of the Arbor Mist line, reflecting the popularity and growth of the Merlot varietal va·ri·e·tal adj. Of, indicating, or characterizing a variety, especially a biological variety. n. A wine made principally from one variety of grape and carrying the name of that grape. , as well as consumer enjoyment of fruit combinations." Blackberry Merlot and Cranberry Twist White Merlot will both be available in 750 ml and 1.5 L sizes, as are the other five Arbor Mist flavors. Blackberry Merlot will join Strawberry White Zinfandel white zinfandel n. A medium-sweet rosé wine made from zinfandel grapes. , Exotic Fruits White Zinfandel, and Tropical Fruits Chardonnay as the fourth Arbor Mist flavor available in the 375 ml (12.6 fl. oz.) size. Arbor Mist is the only "Wine With Fruit" currently offered in the 375 ml size. Both new flavors are available nationally. Arbor Mist has enjoyed one of the most successful launches in Canandaigua Wine Company history, shipping over one million cases in its first 100 days of distribution. The product launched a popular new hybrid wine category, "Wine With Fruit," generating tremendous excitement in the wine industry and among consumers. Arbor Mist created a brand new transitional wine segment, combining real varietal wine Noun 1. varietal wine - a wine made principally from one grape and carrying the name of that grape varietal vino, wine - fermented juice (of grapes especially) with natural fruit flavors, and it enjoys strong appeal to both occasional and moderate wine drinkers. For more information about Arbor Mist, visit their interactive website at www.arbormist.com. Canandaigua Wine Company offers a stable of quality national brands, including Almaden, Inglenook, Paul Masson
Paul Masson (1859–1940) was an early pioneer of California viticulture and the most successful popularizer of Californian sparkling wine. , Taylor, Mystic Cliffs, Manischewitz, Dunnewood, Deer Valley Deer Valley is an alpine ski resort in the Wasatch Range in the Park City area of northern Utah. Deer Valley is for skiers only, as it prohibits snowboarding. During the 2002 Winter Olympics Deer Valley hosted the freestyle moguls and aerial, and alpine slalom events. , Marcus James, and Cook's Champagne. The second largest wine producer in the nation, Canandaigua Wine Company is a worldwide leader in quality wines for the enjoyment of everyday life. Canandaigua Wine Company is a subsidiary of Canandaigua Brands, Inc., the nation's largest single-source supplier of wines, imported beers, and spirits. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.030200/bw2 |
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