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Arbitron and Taylor Nelson Sofres Australia are Platinum Sponsors of the New-Look Commercial Radio Awards.


Business Editors

SYDNEY, Australia--(BUSINESS WIRE)--Aug. 29, 2002

Arbitron Inc. (NYSE NYSE

See: New York Stock Exchange
: ARB) and Taylor Nelson Sofres Taylor Nelson Sofres (TNS) is a global market research group, active in over 70 countries and employing 14,000 people.

TNS conducts custom research business in key industry sectors, including Healthcare, Automotive, Technology, Finance, Consumer as well as Polling and Social.
 Australia announced today that they are platinum sponsors of the Commercial Radio Awards, specifically the Best Program Director category as well as a major webcast of the event.

"The Awards night has a new look this year as part of a series of events over two days. With more than 700 radio industry participants expected to attend, it has to heighten radio's visibility in the Australian media community and we're proud to be part of it," said Jay Guyther, senior vice president, International Division, Arbitron. "Arbitron and Taylor Nelson Sofres Australia are making a substantial investment in the awards as part of our ongoing commitment to the Australian radio industry."

Chief executive officer (CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ) of Commercial Radio Australia ABC Radio Australia is the international broadcasting and online service operated by the Australian Broadcasting Corporation, Australia's public broadcaster.

It had a considerable range of broadcasts to the Asian region in the 1970s and 1980s, however in the late 1990s
 (CRA See Community Reinvestment Act. ) Joan Warner said that sponsors are vital in making the awards ceremony a prestigious event that reflects the growing visibility and value of commercial radio to the Australian media community. "Commercial Radio is delighted that as platinum sponsor, Arbitron-Taylor Nelson Sofres are sponsoring the Best Program Director category and the innovative on-demand webcast of the awards," said Warner.

"Program directors are integral to the success of a radio station," said Guyther. "They combine creative direction with business savvy to guide the station toward quality programming and business success. The nominees this year are a real credit to their stations, their cities and regions, and the Australian radio community. I am proud that our sponsorship helps give all program directors the credit they so justly deserve!"

Nominees for Best Program Director awards include:

- Metro category--Steve Mummery-Mix 94.5, Dan Bradley-Nova 100

Melbourne, and Rob Logan-2DAY FM;

- Provincial category--Jason Matthews-Sea FM Central Coast/RG

Capital Radio-"Little Sister," John Inglis-4CC, and Ross

Turner-Sea FM Gold Coast/RG Capital Radio-"Ross Turner;"

- Country category--David Bye-Magic FM, Ryan Rathbone-Snow FM,

Mike Harris-3WM and Dave Drinkell- 3HA

Full details on the awards, accommodation details and background to the Arbitron-Taylor Nelson Sofres sponsorship are available in a special mailer going to CRA station members this week. The materials in the package display the new, improved stature that is part of all elements of the 2002 awards.

The Australian Commercial Radio Awards will be held at the Melbourne Exhibition and Convention Centre The Melbourne Exhibition and Conference Centre is the name for two buildings on opposite sides of the Yarra River in Southbank, a suburb of the Melbourne city centre, Australia. Owner and manager of the venues is the Melbourne Convention and Exhibition Trust.  on October 19.

About Taylor Nelson Sofres

Taylor Nelson Sofres Australia is part of the Taylor Nelson Sofres group, one of the world's largest marketing information companies. TNS TNS

transcutaneous neural stimulation.
 Australia provides ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode.  and continuous research through face-to-face, telephone and Internet surveys. Expert teams operate in specialist market sectors to combine in-depth market knowledge with the latest research techniques and sophisticated use of technology.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. , a new technology for radio, TV and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

Through its Scarborough Research joint venture with VNU VNU Volontaires des Nations Unies (French)
VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch)
VNU Virtual Network User
 Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Arbitron and Taylor Nelson Sofres Australia are Platinum Sponsors of the New-Look Commercial Radio Awards.
Publication:Business Wire
Geographic Code:8AUST
Date:Aug 28, 2002
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