Arbitron and Philadelphia Phillies Sign Multi-Year Agreement for Portable People Meter(TM) Radio Rating Services.The 2007 National League East Champions Are the First Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. Team to Sign for PPM Ratings NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Arbitron Inc. (NYSE NYSE See: New York Stock Exchange :ARB) today announced that the Philadelphia Phillies “Phillies” redirects here. For other uses, see Phillies (disambiguation). The Philadelphia Phillies are a professional baseball team based in Philadelphia, Pennsylvania, in the United States. , the Philadelphia Major League Baseball (MLB MLB Major League Baseball MLB Minor League Baseball MLB Middle Linebacker (football) MLB Motor Life Boat MLB Matt Leblanc (actor) MLB Mother Love Bone (band) ) team has signed a multi-year contract for Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. (PPM) custom radio ratings services. Using the existing PPM panel installed in Philadelphia for syndicated radio ratings, Arbitron will generate custom reports of pre-, post-, in-game and total broadcast listening estimates for the Phillies 2007, 2008 and 2009 baseball seasons. The survey will include a report of exclusive game broadcast average-quarter-hour and cumulative (Cume) audience estimates to Phillies broadcasts on WPHT-AM, the flagship station In broadcasting, a flagship station is the station which originates a broadcast network, or a particular radio show or TV show, primarily in the United States and Canada. This includes both direct network feeds and syndication, but generally not backhauls. of the Phillies Radio Network. "Baseball has always had a magical relationship with radio, and teams use radio each season as a way to stay connected to their fan base and generate revenue," said Rob MacPherson, Director of Corporate Partnerships, Philadelphia Phillies. "We at the Phillies embrace the opportunity to bring our game to our fans on the radio each year. As a trusted and reliable source of radio audience measurement, Arbitron has always understood the unique and special relationship between the game of baseball and the radio medium. With the advent of the Portable People Meter, teams are now able to quantify their loyal audiences like never before, enabling us to better understand our fans and better serve our advertisers." The Philadelphia Phillies will broadcast all 162 regular season games during the 2008 baseball season on the Big Talker 1210 WPHT-AM. In addition, WPHT-AM will air 15 Spring Training games and all Phillies post-season games for which the Phillies might qualify. About Arbitron Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron's core businesses are measuring network and local market radio audiences across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research. Arbitron's marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Arbitron has approximately 2,100 employees; its executive offices are located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries. Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc. |
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