Arbitron and Cumulus Media Inc. Sign Agreement for Portable People Meter(TM) Ratings Services in Eight Markets.

Multi-year agreement covers 33 stations operated by Cumulus Media Partners and Cumulus Broadcasting LLC 

NEW YORK -- Arbitron Inc. (NYSE: ARB) today announced that Cumulus Media Inc., the second-largest radio company in the United States based on station count, has signed a multi-year agreement for Portable People Meter ratings services for 33 stations in eight markets.

The markets covered by the agreement are Atlanta, Cincinnati, Dallas-Fort Worth, Houston-Galveston, Indianapolis, Kansas City, Nashville and San Francisco. The agreement provides that Cumulus will subscribe to the PPM ratings as and when the service is introduced in each market.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies in the United States and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 1,900 employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc. and its subsidiaries ("we," "our," "Arbitron" or the "Company") in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes," or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include, in no particular order, whether we will be able to:

* successfully implement the rollout of the Portable People Meter service;

* renew contracts with large customers as they expire;

* successfully execute our business strategies, including entering into potential acquisition, joint-venture or other material third-party agreements;

* effectively manage the impact of any further ownership shifts in the radio and advertising agency industries;

* respond to rapidly changing technological needs of our customer base, including creating new proprietary software systems and new customer products and services that meet these needs in a timely manner;

* successfully manage the impact on our business of any economic downturn generally and in the advertising market in particular;

* successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, privacy concerns, consumer trends, technology changes and/or government regulations;

* successfully develop and implement technology solutions to measure multi-media and advertising in an increasingly competitive environment; and

* successfully obtain and/or maintain Media Rating Council accreditation for our audience measurement services.

Additional important factors known to Arbitron that could cause actual results to differ materially from our forward-looking statements are identified and discussed from time to time in Arbitron's filings with the Securities and Exchange Commission, including, in particular, the risk factors discussed under the caption "ITEM 1A. RISK FACTORS" in Arbitron's Annual Report on Form 10-K for the year ended December 31, 2006.

The forward-looking statements contained in this document speak only as of the date hereof, and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.