Arbitron adds five new radio markets in Fall 2000 Radio Survey; Record number of measured markets includes two new "Top 100" markets.Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 14, 2000 Arbitron, a Ceridian Corporation company (NYSE NYSE See: New York Stock Exchange : CEN CEN - Conseil Européen pour la Normalisation. A body coordinating standardisation activities in the EEC and EFTA countries. ), today announced that five new radio markets - Middlesex-Somerset-Union, NJ; Westchester, NY; Clarksville-Hopkinsville, TN-KY; Flagstaff-Prescott, AZ; and St. George-Cedar-City, UT - have been added to the Fall 2000 Arbitron radio survey schedule, bringing the total number of radio markets measured by Arbitron to 283. "Radio operators continue to unlock the value of their broadcast properties by turning to Arbitron for the industry accepted measures of the radio audience in their marketing areas," noted Pierre Bouvard, Executive Vice President, Radio and Internet, The Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises Arbitron Company. "Since the Telecommunication Act of 1996 began the era of radio consolidation, Arbitron has added nearly two dozen new radio markets to our survey roster. As radio continues to grow at a record pace, Arbitron keeps expanding its core service to meet the needs of the industry."
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Market Name Metro Counties Persons 12+ Market Rank
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Middlesex-
Somerset-Union, NJ Middlesex, NJ 1,298,800 33
(Embedded in Somerset, NJ
New York Metro) Union, NJ
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Westchester, NY Westchester, NY 773,400 59
(Embedded in
New York Metro)
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Flagstaff-
Prescott, AZ Coconino, AZ 230,500 158
Yavapai, AZ
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Clarksville-
Hopkinsville,
TN-KY Christian, KY 169,500 199
Montgomery,TN
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St. George-Cedar
City, UT Beaver, UT 109,800 248
Garfield, UT
Iron, UT
Kane, UT
Millard, UT
Washington, UT
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Middlesex-Somerset-Union and Westchester are Continuous Measurement markets surveyed four times a year- Fall, Winter, Spring, and Summer. Both these markets are embedded in the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of radio metro. That means these markets will be reported in separate radio audience reports while these areas will continue to be included in the New York Radio Market Report. (Nassau-Suffolk, NY, Monmouth-Ocean, NJ, Morristown NJ and Stamford Norwalk, CT are existing embedded radio markets within the New York Metro For the region, see . Metro New York is a free daily newspaper in New York City started in 2004. Its main competition is AM New York, with which it practices many of the same distribution and marketing strategies. ). Clarksville-Hopkinsville, Flagstaff-Prescott and St. George-Cedar City are Condensed con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. Radio Markets measured twice a year in the Fall and the Spring surveys. They will be part of the Arbitron Qualitative Diary Service. The standard seven-day diary used in these Qualitative Diary markets to collect radio listening also includes 26 consumer questions covering nearly two dozen socioeconomic, retail and media categories. In July 2000, Ceridian Corporation announced its intention to separate into two publicly traded companies publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. , Ceridian Corporation and Arbitron Inc. The transaction is expected to be completed by the end of the year, and is contingent upon Adj. 1. contingent upon - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress" contingent on, dependant on, dependant upon, dependent on, dependent upon, depending on, contingent receipt of a letter ruling from the Internal Revenue Service that the spin-off will be tax-free to Ceridian and its stockholders for United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. federal income tax purposes and contingent on Adj. 1. contingent on - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress" contingent upon, dependant on, dependant upon, dependent on, dependent upon, depending on, contingent Ceridian completing its corporate restructuring transactions and refinancing all of its outstanding domestic indebtedness. About Arbitron The Arbitron Company is an international media and marketing research firm providing services to broadcasters, advertisers and advertising agencies in the United States Europe, Japan and Mexico. In the United States, Arbitron measures local radio audiences, and develops qualitative measures of local consumers through RetailDirect and through Scarborough Research, a joint venture of The Arbitron Company and VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Services See Information Systems. . Arbitron Webcast Ratings measures audiences to more than 800 Internet audio See RealAudio. channels. Tapscan Worldwide(R) offers a host of software services that simplify both data and analysis and the buy/sell process. In the United Kingdom and Europe, Continental Research, conducts market research in the media, financial and telecommunications and advertising arenas. Arbitron is a Ceridian company. Ceridian Corporation (www.ceridian.com) is a leading information services company that serves the human resources, transportation and media information markets. Ceridian's human resources businesses offer HR/benefits solutions that support organizations' complete employment life cycle and maximize their investment in people. Its Comdata business is a provider of transaction processing and information services to the transportation and other industries, and its media services business, Arbitron, is a research company serving the media industry. |
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