Arbitron Subscribers Can Now Access Ratings Data On Broadcastspots.com.Business Editors NEW YORK--(BUSINESS WIRE)--May 16, 2000 The Arbitron Company has signed an agreement with broadcastspots.com that allows Arbitron subscribers to access the rating company's radio audience estimates using the online media planning and buying applications of broadcastspots.com. Media buyers who are registered users of broadcastspots.com and who subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; Arbitron will be able to calculate audience delivery and cost per point projections using only a standard browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used and Internet connection as they search for avails nationwide and execute media buys on the broadcastspots.com site. Launched on January 1, 2000, broadcastspots.com provides media buyers with real-time purchasing of broadcast media online, 24 hours a day, seven days a week. "This groundbreaking agreement allows Arbitron subscribers to do research, determine value and execute buys all in one place - at any time and from anywhere - for the first time ever. The availability of Arbitron data on-line will speed the process of connecting buyers with radio stations, saving both parties time and eliminating frustration," said Bruce Supovitz, vice president of Arbitron National Radio Services. "Arbitron has always been a big advocate of making the buy/sell process easier for both the media and marketers. By offering Arbitron's radio ratings currency to subscribers via broadcastspots.com, we can help make that happen," said Mr. Supovitz. Broadcastspots.com is the first Internet-based media buying service to integrate Arbitron data into its service for clients. "Providing Arbitron data for new Internet-based media transactional services is a key part of our continual effort to deliver actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. audience information in the best format for client needs," said Henry Laura, vice president of sales and marketing, Arbitron Advertiser/Agency Services. "Further, as our traditional off-line customers move into the Internet space, we are excited about partnering with them." About Arbitron The Arbitron Company is an international media and marketing research firm providing services to broadcasters, advertisers and advertising agencies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe. In the United States, Arbitron measures local radio audiences, and develops qualitative measures of local consumers through RetailDirect(R) and through Scarborough Research, a joint venture of The Arbitron Company and VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Services See Information Systems. . TAPSCAN WORLDWIDE(R), a market leader in desktop development and part of the Arbitron family, offers a host of software services that simplify both data and analysis and the buy/sell process. In the United Kingdom and Europe, Continental Research conducts market research in the media, financial, telecommunications and advertising arenas. Arbitron Cable provides survey research, consulting and methodological services to the cable, direct-broadcast-satellite, telecommunications, online and new-media industries. Arbitron is a Ceridian company. Ceridian Corporation (www.ceridian.com) is a leading information services company that serves the human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , transportation and media information markets. Ceridian's human resources businesses offer HR/benefits solutions that support organizations' complete employment life cycle and maximize their investment in people. Its Comdata business is a provider of transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. and information services to the transportation and other industries, and its media services business, Arbitron, is a research company serving the media industry. All product names used are trademarks or registered trademarks of their respective owners. This press release is available on the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Worldwide Web site at www.kcsa.com. |
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