Arbitron Selects Telular Solution to Wirelessly Collect Radio Ratings Data.Fixed Cellular Terminals Improve Research Firm's Ability to Include Wireless-Only Households in the Survey Samples LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- IWCE IWCE International Workshop on Computational Electronics , Booth #1153--Telular Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : WRLS WRLS Winding Rivers Library System (La Crosse, WI) ), a global leader in wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. technology, announced today that Arbitron Inc. (NYSE NYSE See: New York Stock Exchange : ARB) is using its fixed cellular terminals to increase participation in its electronic radio ratings services by young millennials who do not have a landline in their apartment or house. Telular's terminals connect with Arbitron's Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. (PPM[TM]) to reliably and cost-effectively transmit audience measurement data to the company over cellular networks. "Telular's terminals allow us to cost-effectively use the latest wireless technology to collect radio ratings data from the hard-to-reach mobile-exclusive demographics," said Beth Webb, Vice President, Research Arbitron. "The Terminals are helping us increase participation among the young and ethnic radio listeners who live in cell-phone-only households." Telular's fixed cellular solutions bridge the gap between analog and digital communications, providing continuous connectivity to locations where a traditional phone line has been disrupted, removed or non-existent. The Terminals are a flexible and economical solution ideal for various applications including wireline replacement, wireless data backup, portable dial-tone and remote data access. This wireless solution will act as a connection in homes with no landlines, allowing Arbitron to quickly and efficiently download information gathered by the PPMs. "It's exciting to see companies like Arbitron using innovative technology to reach households that have chosen to cut their telephone line, either to save money or because cell phones are all they need," said Joe Beatty, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Telular. "Telular's goal is to continue providing high-quality and economical wireless voice and data solutions to the untethered Unattached to any data or power source by wire or fiber; in other words: wireless. Contrast with tethered. generation, which today encompasses over 36 million adults nationwide*." Telular's complete line of fixed cellular terminals will be showcased at booth number 1153 at the 2009 IWCE conference in Las Vegas, March 18 - 20, at the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. . To learn more about Telular's fixed cellular terminals visit www.telular.com. *National Health Interview Survey, 2008. Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc. About Arbitron Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies in the United States. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research. Arbitron's headquarters and its research and technology organization are located in Columbia, Maryland. About Telular Corporation Telular Corporation (NASDAQ: WRLS), a leader in event monitoring and wireless access technology, provides wireless security, machine-to-machine, voice, high-speed data, and fax solutions for business and residential customers. With over 20 years of experience, Telular Corporation has developed solutions to deliver remote access for voice and data without significant network investment or disruption. Headquartered in Chicago, Telular Corporation has additional offices in Atlanta and Miami. For more information, please visit www.telular.com. |
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