Arbitron Releases Winter 2002 Radar radio Network Ratings; 31 Radar-rated Networks Reach 76 Percent of U.S. Consumers During a Typical Week.Business Editors NEW YORK--(BUSINESS WIRE)--March 25, 2002 Arbitron Inc. (NYSE NYSE See: New York Stock Exchange : ARB) announced today the release of its Winter 2002 RADAR(R) radio network audience report (RADAR 72) covering the 12-month period of January 24, 2001 - January 22, 2002. RADAR (Radio's All Dimension Audience Research) is a radio ratings service Ratings Service A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. that measures national radio audiences and the audience size of network radio commercials and commercials within programs aired on 31 radio networks operated by ABC Radio ABC Radio is a broadcasting unit of Citadel Broadcasting Corporation.[1] ABC Radio was, from 1945 until 2007, the division of the American Broadcasting Company (ABC) focused on AM radio and FM radio broadcasting. Networks, American Urban Radio Network, Premiere Radio Networks Premiere Radio Networks is a radio syndication and preparation company based in the United States. It is currently the largest syndication company in the United States based on popularity of programming. and Westwood One Westwood One, Inc. (NYSE: WON) is the largest radio network in the United States based on programming quantity. It is based in the city of New York, and it is managed by CBS Radio, the radio arm of CBS Corporation. History The company was founded by Norman J. . Radio Networks. The service conducts a 12,000-person telephone survey of persons age 12 and over throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Selected audience results from RADAR 72 (January 24, 2001 - January 22, 2002) During the RADAR 72 survey period, 75.9 percent of U.S. consumers ages 12+ and 75.4 percent 18+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. sought by advertisers, the commercials aired on the 31 radio networks reached: 77.8 percent persons 12-34 77.3 percent adults 18-24 78.1 percent adults 25-54 In addition, network radio reached upper-income adults. 92.2 percent of adults 18+ in households earning $70,000 or more are in the network radio audience each week. Network radio commercials were heard by 76.0 percent of working women and 80.2 percent of adults with a college degree.
RADAR 72 -Winter2002 Network Rankings
Audience to all Commercials: Mon-Sun 6A-12M
Persons 12+ / Total U.S. from January 24, 2001 - January 22, 2002
RADAR rated Network Audience AQH Rank
(000) Rating
Westwood CNN Max Radio Network 6,672 2.8 1
Premiere Morning Drive AM
Network xb 5,037 2.1 2
Premiere Diamond Network xb 4,305 1.8 3
Premiere Focus Network xb 4,196 1.8 4
Premiere Pulse Network 4,096 1.7 5
Premiere Morning Drive FM
Network xb 4,041 1.7 6
ABC Prime Radio Network 3,867 1.6 7
Westwood Source Max Radio Network 3,434 1.4 8
Westwood Blaise Radio Network xb 3,427 1.4 9
Premiere Action Network 3,397 1.4 10
American Urban Pinnacle
Network xb 2,996 1.3 11
Premiere Ruby Network xb 2,902 1.2 12
Westwood Navigator Radio
Network xb 2,652 1.1 13
Premiere Emerald Network 2,597 1.1 14
Premiere Pearl Network 2,595 1.1 15
Premiere Axis Network xb 2,473 1.0 16
ABC Young Adult Radio Network xb 2,424 1.0 17
ABC FM Radio Network xb 2,301 1.0 18
Premiere Sapphire Network 2,237 0.9 19
ABC Advantage Radio Network 2,230 0.9 20
ABC News/Talk Production
Network xb 2,140 0.9 21
ABC Urban Advantage Network 2,101 0.9 22
American Urban Renaissance Network 2,066 0.9 23
ABC Genesis Radio Network 1,976 0.8 24
Westwood CBS Radio Network 1,862 0.8 25
ABC Platinum Radio Network 1,714 0.7 26
Westwood NBC Radio Network 1,650 0.7 27
Westwood NeXt Radio Network 1,597 0.7 28
Westwood Edge Radio Network xb 1,478 0.6 29
Westwood WONE Radio Network 1,001 0.4 30
ABC Galaxy Radio Network 705 0.3 31
xb indicates no broadcasts in one or more of the component
dayparts that make up Monday-Sunday 6am-Midnight.
For a more detailed description of each of the RADAR-networks, go to http://www.arbitron.com/national_radio/radar_networks.htm. Starting with the June 2002 release of RADAR 73, Arbitron will begin integrating 12,500 diaries per quarter into the listening database used to tabulate (1) To arrange data into a columnar format. (2) To sum and print totals. the RADAR reports, gradually replacing the use of the telephone as a survey instrument. Information on the transition plan from telephone -based survey to diary-based data collection is available at http://www.arbitron.com/newsroom/archive/03_12_02_radar.htm. Arbitron purchased the RADAR(R) radio network audience measurement service from Statistical Research, Inc. (SRI), Westfield, New Jersey Westfield is a town in Union County, New Jersey, United States. As of the United States 2000 Census, the town population was 29,644. The area was settled in the late 17th century as part of the Elizabethtown Tract. , on July 2, 2001. RADAR's unique combination of national radio audience measurement and an industry-standard commercial clearance collection and reporting system is designed to give advertisers increased confidence in network radio audience delivery. About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers and advertising agencies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , commonly known as webcasts. The Company is developing the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. , a new technology for radio, TV and cable ratings. Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland Columbia is a census-designated place and planned community in Howard County, Maryland, United States. It is a suburb of Baltimore, and, to a lesser degree, Washington, DC. It began with the idea that a city could enhance its residents' quality of life. . Arbitron has approximately 800 full-time employees; its executive offices are located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Through its Scarborough Research joint venture with VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries. RADAR is a registered trademark of Arbitron Inc. This press release is available on the Arbitron Web site at www.arbitron.com and the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Web site at www.kcsa.com. You may register to receive Arbitron's future press releases or to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit" icon at www.kcsa.com |
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