Arbitron Releases June 2003 RADAR Radio Network Ratings; 37 RADAR-Rated Networks Reach 75 Percent of U.S. Consumers During a Typical Week.Business Editors NEW YORK--(BUSINESS WIRE)--June 23, 2003 Arbitron Arbitron (NYSE: ARB) is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. Inc. (NYSE NYSE See: New York Stock Exchange :ARB) announced today the release of its June June: see month. 2003 RADAR(R) radio network audience report (RADAR 77) covering the period of March 28, 2002 - March 26, 2003. RADAR (Radio's All Dimension Audience Research) is a radio ratings service Ratings Service A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. that measures national radio audiences and the audience size of network radio commercials and commercials within programs aired on 37 radio networks. The measured networks are operated by ABC Radio ABC Radio is a broadcasting unit of Citadel Broadcasting Corporation.[1] ABC Radio was, from 1945 until 2007, the division of the American Broadcasting Company (ABC) focused on AM radio and FM radio broadcasting. Networks, American Urban Radio Networks American Urban Radio Networks is the result of a merger between the National Black Network, founded by Unity Broadcasting in 1973, and the Sheridan Broadcasting Network, founded in 1972 as the Mutual Black Network. The merger took place in the late 1980s. , Dial Communications - Global Media, Inc., Premiere Radio Networks Premiere Radio Networks is a radio syndication and preparation company based in the United States. It is currently the largest syndication company in the United States based on popularity of programming. and Westwood One Westwood One, Inc. (NYSE: WON) is the largest radio network in the United States based on programming quantity. It is based in the city of New York, and it is managed by CBS Radio, the radio arm of CBS Corporation. History The company was founded by Norman J. Radio Networks. The release of RADAR 77 is the first phase of a second sample increase, which will culminate culminate, in astronomy, the maximum height in the sky reached by a celestial body on a given day. At the culminate the body is crossing the observer's celestial meridian and is said to be in upper transit. in a sample size of 70,000 diary keepers Noun 1. diary keeper - someone who keeps a diary or journal diarist, journalist writer - a person who is able to write and has written something in March 2004. During 2002, RADAR's sample size was increased more than fourfold fourfold Adjective 1. having four times as many or as much 2. composed of four parts Adverb by four times as many or as much Adj. 1. , from 12,000 to 49,959 diary keepers across the U.S. This second increase will boost the current sample size by an additional 40 percent. The RADAR 77 total sample is 54,980. Additionally, RADAR 77 introduces a new software package within PC 2010, Targets-One, which provides an expanded flexibility in analyzing radio listening data with multiple selections of socioeconomic so·ci·o·ec·o·nom·ic adj. Of or involving both social and economic factors. socioeconomic Adjective of or involving economic and social factors Adj. 1. groups, sex/age categories and dayparts. Selected Audience Results from RADAR 77 (March 2002 - March 2003) During the RADAR 77 survey period, 75 percent of U.S. consumers ages 12+ and 75 percent 18+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. sought by advertisers, the commercials aired on the 37 radio networks reached: -- 76 percent of Adults 12-34 -- 78 percent of Adults 35-49 -- 72 percent of Adults 50+ In addition, network radio reaches upper-income adults. Seventy-eight percent of adults living in households earning $75,000 or more are in the network audience each week.
RADAR 77, June 2003 Network Rankings
Audience to All Commercials: Mon-Sun 6 AM - 12 Midnight
Persons 12+/Total U.S. March 2002 - March 2003
RADAR-Rated Network Rank Audience AQH
(000) Rating
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ABC Daytime Direction Network xb 1 8752 3.7
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Westwood CNN Max Radio Network 2 7428 3.1
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Premiere Pulse Network xb 3 5412 2.3
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ABC Morning News Radio Network xb 4 5222 2.2
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Premiere Morning Drive AM Network xb 5 4962 2.1
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ABC Young Adult Radio Network xb 6 4774 2.0
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Premiere Focus Network xb 7 4259 1.8
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Premiere Morning Drive FM Network xb 8 4244 1.8
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ABC Prime Reach Radio Network 9 3870 1.6
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Premiere Diamond Network 10 3729 1.6
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Premiere Mediabase Network xb 11 3645 1.5
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Premiere Action Network xb 12 3581 1.5
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Premiere Evening Network xb 13 3565 1.5
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American Urban Pinnacle Network xb 14 3457 1.4
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Westwood Source Max Radio Network 15 3222 1.3
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ABC Urban Advantage Network 16 3096 1.3
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Westwood Blaise Radio Network xb 17 3010 1.3
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Westwood Navigator Radio Network xb 18 2793 1.2
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Premiere Pearl Network 19 2773 1.2
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Premiere Emerald Network 20 2731 1.1
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Dial-Global Contemporary Network xb 21 2564 1.1
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ABC Advantage Radio Network 22 2377 1.0
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Premiere Weekday Tracks Network xb 23 2353 1.0
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ABC News/Talk Radio Network xb 24 2219 0.9
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American Urban Renaissance Network 25 2115 0.9
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ABC Hot FM Radio Network xb 26 2039 0.9
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Westwood CBS Radio Network 27 2012 0.8
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Premiere Axis Network xb 28 1998 0.8
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Premiere Sapphire Network 29 1995 0.8
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Westwood NBC Radio Network 30 1994 0.8
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ABC FM Connection Radio Network 31 1713 0.7
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ABC Information & Entertainment 32 1660 0.7
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Westwood Edge Radio Network xb 33 1645 0.7
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Premiere Weekend Tracks Network xb 34 1601 0.7
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Westwood NeXt Radio Network 35 1369 0.6
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Westwood WONE Radio Network 36 881 0.4
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ABC Music Radio Network 37 684 0.3
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Notes: See program listings for programs included in and excluded
from dayparts; xb indicates no broadcasts in one or more component
dayparts; (a) indicates data do not meet reporting standards.
For a more detailed description of each of the RADAR networks Radar Networks is a San Francisco based company developing semantic web applications for the general public[1]. The company was founded in 2003 by Nova Spivack and Kristinn R. Thórisson (co-founder). , go to http://www.arbitron.com/national_radio/radar_networks.htm. About RADAR RADAR (Radio's All Dimension Audience Research) is a national radio ratings service that measures audiences to radio commercials aired on 37 radio networks operated by ABC Radio Networks, American Urban Radio Networks, Dial Communications - Global Media, Inc., Premiere Radio Networks and Westwood One Radio Networks. Arbitron purchased the RADAR(R) radio network audience measurement service from Statistical Research, Inc. (SRI), Westfield, New Jersey Westfield is a town in Union County, New Jersey, United States. As of the United States 2000 Census, the town population was 29,644. The area was settled in the late 17th century as part of the Elizabethtown Tract. , on July July: see month. 2, 2001. RADAR's unique combination of national radio audience measurement and an industry-standard commercial clearance collection and reporting system is designed to give advertisers increased confidence in network radio audience delivery. About Arbitron Arbitron Inc. (NYSE:ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Broadcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. , a new technology for radio, television and cable ratings. Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland Columbia is a census-designated place and planned community in Howard County, Maryland, United States. It is a suburb of Baltimore, and, to a lesser degree, Washington, DC. It began with the idea that a city could enhance its residents' quality of life. . Arbitron has approximately 825 full-time employees; its executive offices are located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Through its Scarborough Research joint venture with VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries. Note to Editors: RADAR(R) is a registered trademark of Arbitron Inc. All product names used are trademarks or registered trademarks of their respective owners. This press release is available on the Arbitron Web site at www.arbitron.com and the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Web site at www.kcsa.com. You may register to receive Arbitron's future press releases or to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit" icon at http://www.kcsa.com/Int_PR.htm. |
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