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Arbitron Releases December InfoStream Webcast Ratings; Service Now Measures 290 Channels of Audio Programming.

Business Editors

NEW YORK--(BUSINESS WIRE)--March 22, 2000

The Arbitron Company has released its InfoStream(TM) Webcast ratings for the month of December 1999, now measuring the largest number of audio channels since the service began in the fourth quarter of 1999.

The December ratings compiled listening estimates for approximately 850,000 unique listeners. This report included 290 channels of audio programming offered by nine participating streaming media services including newcomers - Activate.net, INTERVU, NextVenue and Evoke (formerly Vstream). In addition, corporate affiliates that joined InfoStream's December ratings include ZDTV Radio (part of ZD Inc.), The Broadcastweb Network, Inc., eYada and Woodstock Broadcasting Network.

The top InfoStream outlets in terms of total listeners for the month of December are www.texasrebelradio.com, an adult alternative station, Texas Rebel Radio-The Fan, Austin, Tex., with 57,800 cumulative listeners; www.kpig.com, an adult alternative station, KPIG-FM, Monterey, Calif., with 56,600 cumulative listeners; www.cd93.com, the modern adult contemporary station, KCDU-FM, Monterey, Calif., with 46,600 listeners. The three top stations are streamed by iCastMusic (formerly Magnitude Networks) (See attached Top 25 Cumulative Audience list).

In addition, www.zdradio.com, streamed by Evoke, is the fourth-ranked channel in terms of total listeners with 44,900 listeners. ZDTV Radio, recently acquired by Vulcan Ventures, Inc., is the latest corporate network to join the InfoStream Webcast ratings alliance.

In terms of time spent tuning (listening), the top three Internet channels were: www.wgms.com, the classical Bonneville International Corp. station, WGMS-FM, Washington, D.C., streamed by iCastMusic with seven hours and 53 minutes average time spent tuning; www.kpla.com, the adult contemporary Columbia FM, Inc. station, KPLA-FM, Columbia, Mo., streamed by iCastMusic, with six hours and 31 minutes average time spent tuning; www.smoothjazz1059.com, the new adult contemporary/smooth jazz ABC Radio station, WJZW-FM, Washington, D.C. streamed by RealBroadcast Networks, with five hours and 23 minutes average time spent tuning (see attached Top 25 Time Spent Tuning list).

The total audience listening for December is slightly lower than that of November and October results, but many of the top Webcasters are occupying similar slots for both the total monthly listeners as well as for the average time spent tuning positions in terms of being in the top 25.

"As the popularity of streaming media stations increase, it is reasonable to expect a slight decline in online listenership for individual Internet channels since the audience is prone to experiment with various sites," said Joan FitzGerald, director of marketing, Arbitron Internet Information Services. "However, the average time spent tuning to individual Webcast channels have remained basically the same, showing that people are continuing to log onto their favorite sites and these streaming media channels are building audience loyalty."

Methodology

InfoStream provides its clients with broadcast-relevant metrics and its measures are compatible with conventional broadcast audience ratings. InfoStream is a server-side measurement, which captures all tuning to participating streamed media channels by compiling a census of Internet tuning sessions of unique players. This InfoStream ratings report compiled cume audience estimates and average time spent tuning during the month of December for listeners to 290 Internet audio channels being streamed by Access 21, Activate.net, Audioscape, Broadcastweb Network, INTERVU, iCastMusic, NextVenue, RealBroadcast Networks and Evoke.

About Arbitron

The Arbitron Company is an international media and marketing research firm providing services to broadcasters, advertisers and advertising agencies in the United States and Europe. In the United States, Arbitron measures local radio audiences, and develops qualitative measures of local consumers through RetailDirect and through Scarborough Research, a joint venture of The Arbitron Company and VNU Marketing Information Services. Tapscan Worldwide(R), a market leader in desktop development and part of the Arbitron family, offers a host of software services that simplify both data and analysis and the buy/sell process. In the United Kingdom and Europe, Continental Research, a unit of The Arbitron Company, conducts market research in the media, financial and telecommunications and advertising arenas. Arbitron Internet Information Services provides survey research, consulting and methodological services including InfoStream(TM), America's first Webcast ratings service, and SiteScore(TM), an innovative online survey methodology for measuring the effectiveness and appeal of Web sites.

Arbitron is a Ceridian company. Ceridian Corporation (www.ceridian.com) is a leading information services company that serves the human resources, transportation and media information markets. Ceridian's human resources businesses offer HR/benefits solutions that support organizations' complete employment life cycle and maximize their investment in people. Its Comdata business is a provider of transaction processing and information services to the transportation and other industries, and its media services business, Arbitron, is a research company serving the media industry.

(Lists to follow)


 Arbitron InfoStream Report - December 1999
 Top 25 Cumulative Audience
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URL Internet Affiliate City, State Base

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www.texasrebelradio.com iCastMusic Austin, TX
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www.kpig.com iCastMusic Monterey, CA
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www.cd93.com iCastMusic Monterey, CA
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www.zdradio.com ZDTV Radio N/A
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www.abcnewsradio.com RealBroadcast Networks N/A
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www.kix106.com ICastMusic Memphis, TN
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www.khyi.com iCastMusic Dallas, TX
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www.klaq.com iCastMusic El Paso, TX
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www.sets102.com iCastMusic San Diego, CA
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www.wplj.com RealBroadcast Network New York, NY
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www.wabcradio.com RealBroadcast Network New York, NY
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www.tomjoyner.com RealBroadcast Network N/A
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www.93x.fm iCastMusic St. Louis, MO
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www.89xradio.com iCastMusic Detroit, MI
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www.955klos.com RealBroadcast Network Los Angeles, CA
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www.wbap.com RealBroadcast Network Dallas, TX
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www.klrq.com iCastMusic Kansas City, MO
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www.kbcq.com iCastMusic N/A
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www.wkpo.com iCastMusic Madison, WI
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www.wlsam.com RealBroadcast Network Chicago, IL
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www.cd101.com iCastMusic Columbus, OH
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www.kgoam810.com RealBroadcast Network San Francisco, CA
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www.weqx.com iCastMusic Albany, NY
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www.kabc.com RealBroadcast Network Los Angeles, CA
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www.92kqrs.com RealBroadcast Network Minneapolis, MN
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www.wprd.net iCastMusic Orlando, FL
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----------------------------------------------------------------------
URL Format Monthly
 Audience(1)
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www.texasrebelradio.com Adult Alternative 57,800
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www.kpig.com Adult Alternative 56,600
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www.cd93.com Modern Adult Contemp. 46,600
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www.zdradio.com News/Talk/Information 44,900
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www.abcnewsradio.com News/Talk/Information 43,500
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www.kix106.com Country 42,000
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www.khyi.com Country 40,500
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www.klaq.com Album-Oriented Rock 38,300
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www.sets102.com Adult Alternative 31,200
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www.wplj.com Hot Adult Contemporary 28,800
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www.wabcradio.com News/Talk Information 28,700
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www.tomjoyner.com Talk Personality 27,800
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www.93x.fm Alternative 25,800
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www.89xradio.com Alternative 25,600
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www.955klos.com Album-Oriented Rock 25,500
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www.wbap.com News/Talk Information 25,300
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www.klrq.com Album-Oriented Rock 24,000
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www.kbcq.com Contemporary Hit Radio 23,800
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www.wkpo.com Urban Adult Contemporary 22,800
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www.wlsam.com News/Talk Information 22,400
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www.cd101.com Alternative 21,500
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www.kgoam810.com News/Talk Information 20,900
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www.weqx.com Alternative 20,500
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www.kabc.com Talk Personality 19,600
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www.92kqrs.com Classic Rock 19,500
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www.wprd.net Spanish Variety 19,500
----------------------------------------------------------------------

(1) Total cume audience in the month of December 1999.


 Arbitron InfoStream Report - December 1999
 Average Time Spent Tuning
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URL Internet Affiliate City, State Base

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www.wgms.com iCastMusic Washington, D.C.
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www.kpla.com iCastMusic Columbia, MO
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www.smoothjazz1059.com RealBroadcast Network Washington, D.C.
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www.mix1073fm.com RealBroadcast Network Washington, D.C.
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www.magic98.com iCastMusic Madison, WI
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www.92kqrs.com RealBroadcast Network Minneapolis, MN
----------------------------------------------------------------------
www.q106.com iCastMusic Madison, WI
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www.kplu.com iCastMusic Seattle, WA
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www.wkdd.com iCastMusic Akron, OH
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www.wplj.com RealBroadcast Network New York, NY
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www.wtop.com iCastMusic Washington, D.C.
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www.wlxx.com iCastMusic Chicago, IL
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www.waus.org iCastMusic South Bend, IN
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www.wbab.com iCastMusic Long Island, NY
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www.kbac.com iCastMusic Sante Fe, NM
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www.wbli.com iCastMusic Long Island, NY
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www.planet963.com RealBroadcast Network Detroit, MI
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www.kotrfm.com iCastMusic San Luis Obispo, CA
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www.wmjc.com iCastMusic Long Island, NY
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www.bxr.com iCastMusic Columbia, MO
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www.ktrs.com iCastMusic St. Louis, MO
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www.koql.com iCastMusic Columbia, MO
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www.93x.com RealBroadcast Network Minneapolis, MN
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www.zone105.com RealBroadcast Network Minneapolis, MN
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www.wnsr.com iCastMusic Nashville, TN
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----------------------------------------------------------------------
URL Format Average

 Time Spent Tuning

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www.wgms.com Classical 7 hours, 53 minutes
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www.kpla.com Adult Contemporary 6 hours, 31 minutes
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www.smoothjazz1059.com New Adult 5 hours, 23 minutes
 Contemporary/Smooth Jazz

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www.mix1073fm.com Hot Adult Contemporary 4 hours, 51 minutes
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www.magic98.com Adult Contemporary 4 hours, 40 minutes
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www.92kqrs.com Classic Rock 4 hours, 27 minutes
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www.q106.com Country 3 hours, 55 minutes
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www.kplu.com Jazz 3 hours, 54 minutes
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www.wkdd.com Hot Adult Contemporary 3 hours, 43 minutes
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www.wplj.com Hot Adult Contemporary 3 hours, 39 minutes
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www.wtop.com News/Talk Information 3 hours, 39 minutes
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www.wlxx.com Spanish/Tropical 3 hours, 36 minutes
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www.waus.org Classical 3 hours, 31 minutes
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www.wbab.com Album-Oriented Rock 3 hours, 28 minutes
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www.kbac.com Album Adult Alternative 3 hours, 23 minutes
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www.wbli.com Contemporary Hit Radio 3 hours, 15 minutes
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www.planet963.com Modern Adult 3 hours, 12 minutes
 Contemporary
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www.kotrfm.com Album Adult Alternative 3 hours, 11 minutes
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ww.wmjc.com Country 3 hours, 6 minutes
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ww.bxr.com Album Adult Alternative 3 hours, 5 minutes
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ww.ktrs.com News/Talk Information 2 hours, 47 minutes
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www.koql.com Oldies 2 hours, 47 minutes
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www.93x.com New Rock 2 hours, 41 minutes
----------------------------------------------------------------------
www.zone105.com Alternative 2 hours, 22 minutes
----------------------------------------------------------------------
www.wnsr.com All Sports 2 hours, 20 minutes
----------------------------------------------------------------------


InfoStream is a trademark of Arbitron. All product names used are trademarks or registered trademarks of their respective owners.

This press release is available on the KCSA Worldwide Web site at www.KCSA.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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